What PSA Hiring 1,000 Graders and Expansion Will Mean For the Hobby

Ryan Alford and Brian Ludden are back to break down what is really happening beneath the surface of the hobby right now.
This episode covers PSA’s reported hiring push, the challenge of maintaining grading quality at scale, the growing speed of new product releases, and how companies like Ludex are trying to keep up with collector demand in real time. Ryan brings the card-shop and operator perspective, Brian brings the product and data perspective, and together they connect the dots between infrastructure, hype, and what collectors are actually dealing with day to day.
They also touch on major sales, market signals, and why so much of the hobby is now building toward one thing: The National. It is a good episode for collectors who want more than product hype and are paying attention to how the business side of the hobby is evolving.
Topics Covered
PSA growth and grading backlog pressure
Whether more graders means better or worse outcomes
Ludex’s approach to product launches and scan demand
The market meaning behind major card sales
Why release cadence is getting harder to track
How Ryan and Brian think about hobby infrastructure
The road to The National and why it matters
Links
Collector Nation YouTube: youtube.com/@TheCollectorNation
Right About Now / Ryan’s main podcast hub: ryanisright.com
Collector Station: thecollectorstation.com
Collector Station Instagram: instagram.com/thecollectorstation
Ludex: ludex.com or Download the LUDEX app
I'm curious as to how much it will decrease greater reliability. You could send it to them five times and you're probably going to get back in your grade. They will hire and train 1,000 people, which will take two or three months, and they're going to be fine because they're doubling capacity. We have the eye and the prize. It's the national. Yeah, I think that's everyone's racing towards the national. Round the corner, you can come. Here it is, push, hit the national one. There it's coming around the last bend. It's election management. Pulling ahead. Can somebody products coming out right now? It's hard to keep up. Baseball moment. Opt prone. Now Pokemon. Chaos rising. Launches today. The chaos. I keep going back to this horse. I was like, Chaos is rising. Coming for you, a collector station. Welcome to the Collector Nation podcast here on the Collector Nation Network. Whether you're chasing trails or calling bluffs, you take you inside the hobby. Here are your hosts. Ryan Alford and Brian Lut. How's it guys? Welcome to Collector Nation here on the Collector Nation Network. You got Ryan behind the desk here. We are behind the desk today, Brian. What's up, brother? What is up, my man? That looks, you look so professional. I know. Like, I'm like, we had this in my old studio. We're kind of pulling it out. We're going to see how it looks. I feel like I need, like, packs or something to play with, you know, like some dealer cars to hand out. Like, I'm a dealer. Play some poker while you're interviewing. Yes. What's happened in Shytown? Weather's getting nicer. My socks beat the Cubs twice last weekend, which is great. I told, I was trying to give you the positive outlook before the season. I said, the white socks might surprise. I said, I was like, can you be positive? What's the upside? And you're like, oh, I can maybe go 30 and 120 or something. I mean, they're sweep the Cubs. I mean, what else does the white socks fan want? Yeah, it didn't sweep the two and one. But still, that's like a sweep to us. You got to start somewhere. The white socks sweep. Yes. What's, are they above 500 or are they 500? Yeah, they're both 500 now, a game or two. Dude, get your playoff tickets now. I know. Oh, who's the hot bat for the white socks? They got a Japanese player. I think he's leading the league in home runs. But yeah, they signed them do like a two-year deal. I don't know how to pronounce his last name, but he's the first baseman that he had two home runs on Saturday. So yeah, he's the guy who owns the town. Is he own the town now? He does. Well, I guess he's the type for the white socks fan. Beyond the south side. What's the percentage of white socks versus Cubs fans in Chicago? You will see that if you come to this city, you'll think it's like 70, 30 Cubs. But just in the city surrounding city, I mean, it's close to 50-50. Okay. Yeah. But there's like inner city Chicago's more Cubs, and then the suburbs are more reds, or not reds, white socks. It's honestly like you draw a line right through the city. And if you're from the south, the chances are like 80% of your Cubs fan, or socks fan. And if you're the north, 80% of your Cubs fan. And out west, it's 50-50. Gotcha. I mean, the Japanese are taking over MLB. I mean, the show, hey, dominant. You got this guy, or I don't know what his name is. I don't know. I don't keep up with white socks players full enough, Brian. But, you know, and I like hate puttering people's names. If I just see them ridden, but that's why he's dominant and pitching and hitting and everything else. I mean, the guy just, he walks out of his house dominant. I, you know, he must dominate everything in his life. He's only had four runs allowed across seven starts this season. Is that good? Pretty good. I wonder. Less than one ERA. Point eight, too. I know you've seen that on paper before, I don't think. Yeah, I'm a suck getting out every day and just dominating. Dominating everything. Boring, boring. He has a bowl of cereal in the morning and they're just like cowering in the bowl. He's dominating them. He's like, yeah, like, I mean, he's doing things that no one never done pitching and hitting at the highest level. And so that alone, he's on another like planet. And so, you know, he's just, there should be a meme or something about, you know, just dominate your day like show, hey. Yeah, that rhymed. Okay, all right. It's like you're a marketing guy or something. I don't know, that's kind of mean. That went up, but I do think. Do you know, I think I saw the odds of the Sai Yung is still Paul skeets. Oh, interesting. It is a popularity contest or numbers contest. I think he looks pretty decent too. Yeah, but I just think they don't believe he's going to keep pitching the whole season to qualify. Oh, Tony, yeah, I don't know. If his body holds up, it will be amazing. I can't help but think eventually he'll just hit. But I don't know, his arm, shoulder, whatever. I mean, yeah, I can't imagine throwing with the power of a lot of everything that they do. And just your arm not falling off. It's usually what happens, right? It isn't worth literally. Yeah, and now they get surgery and they come back even like throwing harder. Yeah, they got part by on a garment there. Yeah, of course tendons. I bet you go ahead. I was just going to say speaking of some other sports upsets, Wembee didn't get MVP this year. He got passed up and then he had an absolute banger of a game and put up 40 points in the conference final. Yeah, I watched both these games. Last night, the Nix absolutely came back on the calves, like the biggest choke job ever. But we'll come back to that. I watched this first game. This birds in the thunder might be the best playoff series in a long time as far as head to head. Elite players, elite play, they actually play some defense. And look, I'm not a shayhater. I'm really not. But Wembee is the MVP. He is on both ends. The most dominant player I've seen since Jordan. And like very different games. That's going to probably be like, what? What? There's still me having no? LeBron, most dominant on both ends. Like when he's at, you know, really running the court, I mean, it's like, I mean, in some ways, more dominant than even Jordan. Now, I am not in any way, shape of phone, putting him in those categories of like, he hasn't earned all-time greatness yet. But like, impact on the floor, at his size and his agility, I mean, it's a sight. I'll just say that. And 40 points to 20 rebounds is, you know, like, we'll tremble in numbers. Yeah, crazy. But Wembee, the thing about Wembee is, I mean, it's just a new breed of the NBA. I mean, you're talking about people who, I mean, your three-point shooters are seven-footers. I mean, and it's not like one of them. That's like a lot of them. And so like, and then obviously, seven-footers more dominant on defense than a six-six guard. So yeah, I would say that Wembee interrupted the NBA, but it's not, he's not the last one. That's going to do this. No, but I mean, that's seven-six. That's size, hard to generate. We'd have, I think, babies getting formed in like, oh, wait, maybe we do. But I think you'd have the DNA creatures coming together if they could regenerate like that. I mean, the outside shooting combined with rebounding by defense, handling the ball. It's something to be seen. It bit as a good game, double over time. And then, I mean, good God, like, have just completely blew it. I wrote 21 points like six minutes ago. And I absolutely got toasted at the end. That's what my grandma always said. I want to die in basketball time. So, you know, like a minute, last year. Oh, yeah, exactly. Hey, that's interesting. But I will, and, but oh, let's be honest. They're playing for a second. Sort of like somebody blowing a knee out in the other series or like an injury. They're playing, either one of these teams could beat, and either one of them. Like, maybe not winning game. Hey, knock on wood. I don't even, I'm not even a fan of either of any of these teams. But he had that craze like all rookies do. And then it kind of pup mell, you know, plained out, and then now they're going back up. But it's, that's a buy all day. Like, I would just say if you're going to bet on a player, like, he's a good one to bet on, like, otherworldly. Speaking of otherworldly, a messy card sold for a solid half mill. What was that? Anini flawless soul of the game. Autorillic. Five, fifty, one, zero, nine, three. No, that's not my phone number. How much that card went for? Yeah, the card was numbered 10 out of 10, too. So it's not even like a one-on-one, which is crazy. 10 of 10. Yeah. What? What a one-on-one good for? I don't know. And it has jersey match. It has match-worn boots and tides back to his 2015 Barcelona season. Yeah. Crazy. Yeah, what's that for that? If I had it, I pulled it. I still want a messy jersey on my wall, you know, but that never came through. Did you speak in the PSA? Did you see the news on them? You know, I had not seen that until I caught the show notes walking in. Tell me what's going on. What I heard and what I read is that they got a capital infusion from the parent company collectors for like a couple hundred million. Yep. And then they are hiring a thousand more graders and open it up like more offices or more places for those people to grade. I mean, I just don't I don't think that's that easy because you have to train these people, right? Like what's great in university? We already said this here. They like the weatherman. I mean, they really have to train them. There's no accountability. There's no, uh, I mean, yeah, we really accountable to. Well, I'm curious as to how much it will decrease greater reliability and, you know, sort of like how we talked on a different episode of like, you know, you could send it to them five times and you're probably going to get five different grades. Yeah. And how should they prevent that? Yeah, like on that because of the consistency, they should have that ABS challenge that then MLB has now where like it comes out and you're like, Hey, I want to challenge that one. It's really. Yeah, play the challenge card. You're a challenge at nine. I think it's a challenge at nine. I want to go back and I needed to go to Fred down in Indiana. You just got hired because I heard he's a little generous. I'm going to slip a hundo in that thing and it's going to work out. What do you think they pay? What do you think they pay? Graders. The robots don't get paid anything. But I think, you know, the AI bots, they do the first 70% of it. And I think the last 30%, yeah, 50 to 70 grand. Maybe my guess. It's on the market. You're in LA. You're that bougie grader. You know, you're driving that BMW and living in a posh house. He's got to be making six figures. Yeah. But there's any anapolis. That's on the put them pole. That job would suck. It's just crazy that, you know, like they obviously just acquired back it. You'd think that they'd have a whole new slew of of graders. And now they have to hire even more like, yeah. That just shows you the crazy demand that they're having and anticipate for the rest of the year. I don't know why they're building offices. I mean, just that seems like the biggest job you could ever do. We're going to be able to be in a team culture. We want everybody in the office. We need grading. I need you in the dark room at the top of the building by yourself doing 4,000 cards a week because we've got so much demand. But I want you in the office. It might be like a liability thing. Like, you know, they could hire a grader. And then what if that grader goes and steals all the cards? You know, so they might have to be in person to kind of minimize the risk of that happening. You're right. I mean, I've been to the grading stations. I was reading Palace. And yeah, it's like, you know, it's like what you, it's Fort Knox. I mean, you're going in there. It's, you know, they're, they're patting it down. They're, they're making sure nothing. You didn't take anything out of there. So, I mean, there's definitely the securities much higher than, I think it's easier to get like into an airport and just like jump the gate there than it is a grading company. I could see it being like, you know, an elf. You know, they got the, the, the elves making the toys and the awards for who makes the most. Look, I made 4,302 exits gets today. And there's a guy that's grading. How many, how many grades can you do in a day? You know, they're like, ringing the bell. He got to Tommy on floor seven, got through 7,000 cards today. We're going to, he gets a new car like, I'm sure they do. I mean, what's their motivation? What do you, how are they judged on? Because, oh, we had a lot of complaints from Tommy. You must've been in bad mood. He was grading too many lows. You know, like, what's the, what's the barometer speed? What's the accuracy judged on? The other thing is like, if you want to, you tie yourself to profitability, like, it's pretty easy to draw that line and be like, I just, I just made PSA 20, this year, I made them $280,000 in grading and they paid me 50. And, and then, so that guy's probably leaving, right? Yep. He shouldn't have done that math. And then, I think they should have a hall of fame. Like, grading hall of fame. Like, month of, I'm greater of the month, greater of the week, greater of the day. I'm sure they got some. I mean, I wonder if these guys, like, get complexes because, and like, none of them are married, girls or guys. I don't know why I think it's probably like, everything in the hobby, you just assume it's male, whether it should or shouldn't. Women are probably more details. They probably should be graders anyway. But a lot of times, the, they grade everything in their life. We could do a spoof on what a grader would be like. Like, he's grading his girlfriend and his mom and his daughter. I know, like, I didn't like the outfit of that extra player. I give, I award this a pia, you know, this McDonald's meal, I gave it a 7.1. PSA 2. I'm curious to see. I've heard that they, they might stop taking submissions. That's happened before. It's a really good marketing play if they don't. If they, you know, it could be true. And I mean, get the volume is so high. It could be, but that would be a few. Like, that's how you raise, that's how you get demand up. Oh, we're not going to give you what everybody wants right now. Well, it's like, okay, if they, you know, stay with me. If they stop grading for a month, two months, whatever. Who, who's grading? Who are the other companies? Yeah, but they bought. Yeah, exactly. Now we're thinking about why that was sort of shady. But if they, if they stop grading for two months, people obviously probably won't even send in cards, then they're just going to have a huge influx of cards being sent in right after they open the floodgates again. So I don't think that they'd ever catch up because they'd always be behind. It's like the male, like the male never stops, right? But what will happen is they will hire and train take that time to go through the backlog to hire and train a thousand people, which will take two or three months. And then capacity opens up and they're going to be fine because they're doubling capacity. And then during that time, their company, in fact, it's going to get tons of extra slabs. Yeah, SGC and Beckett numbers go, now this is making sense. Yes, it's what a business when you can shut down and like nothing happens. Yeah, nothing happens. You make you make you lose no money. No, what else we got here? All top chrome football fire. Sapphire it is. We've got so many products coming out right now. It's hard to keep up. That's what the lady in this recording is, you know, allocation. Yeah, when you don't have allocation, you've got to work the bad channels. So, you know, like going down everything, we got like baseball, Bowman, top chrome football, we got top chrome sapphire. Now Pokemon, chaos rising. Launch today, when you're listening to this, the chaos, I keep going back to this voice. He's a great, he's announcing, he's a great announcer too. That's all I am today. They are audience. Chaos is rising, coming for you at collector station. I feel like you could be a voice actor. If this doesn't work out, assertion of voice actor. And when I say this, I'm talking about like 12, the 12 thing. Yeah, I'm doing the 15 businesses. Every single one of them fails. Yeah, I'm excited to see chaos rising. I think people are super excited about the release. And, you know, they didn't really like perfect order and stuff. So, I'm excited to see kind of how that pans out and what polls people have in the store. Yeah, go to thecollectorStation.com. I have on our front page video and animation of chaos totally rising. Yeah, and go to the TikTok please, so that I, you know, can keep my job. I don't want to pull that further on the TikToks. I mean, you know, yeah. I got, I got 40,000 views. So, actually, I'm famous. And I want, there's no one that wants you to be more famous than me. Like, I want you to be famous. It's good for me. We're going to push you in front. Perfect. We want you, Cole, and Lance, who's here today. We want all of them. Everyone to be famous. It pays to be known. Yeah, see when I, when I'm doing girl on the, girl on the street at the national. Yes, that's a bell at the ball. That's when you're, you're coming out party. You'll, that's when you'll have like 400,000 views. Yeah, Bella, Bella picks up the ball. Bella drops the balls. Not so good, but we don't need that. I think I need to like go in like some sort of costume. Maybe like a, I don't know, like dress up as like a card or some, I don't know. PSA case. Just like bottle around. Don peace. 10. I mean, you go to Comic Con. You go to Comic Con, like Comic Con's insane. Like, here's the thing about, like Comic Con is this guy, it'll be, it was, I think it was in New York the last time I went and it was a hundred degrees. And this guy's like in a Chabaka outfit. And he's worn the same thing for four days. Yeah, yeah, yeah. I didn't see that thing is right. But I need to stand out. If I went to Comic Con, everyone's in costume. So I wouldn't be memorable. You know, I'm thinking like nobody else is going to be in costume. It's just true. I can just run around and re-cavac. I think you should do it for a day. I think so too. I'll come up with something. We're just like funky, in-care, I don't know. I can wear a bob, a little wig. I'll do it. What was that green hair? Green hair. Yeah, there you go. Perfect. I'll get on that. We'll do it. But with a clutch. Nation. Sure don't. Check. I love X hat. Yeah, yeah, yeah. I'll just be the poster child for everybody. You guys can just, you know, throw whatever merch it me that you want. Just sticker you up. Yeah, yeah, yeah. So, all right. Ludics, when a new set's coming out, I mean, there's so many new sets coming out. How do you prioritize in like, you know, with everything that you'll do in the app? Like, how do I work all that? I mean, if it's a set that's come out, like, you know, multiple years while we've been here, we just look at the scan numbers and then prioritize the sets versus how many scans of the product. I mean, obviously, national treasures is going to have as many, you know, card scans, tops, chrome. But, you know, on the, on the equal, liberty of them, you know, you have your, our tier one, tier two and tier three. Um, and they're, it's not, it's not a huge science behind it. Uh, you know, but when the images are out there, it's easier for us to train a bigger set than it is the smaller sets. Oh, it's easier. The bigger the set, the, it's easier. Just because more coming in sort of, like more scan, there's, I mean, it's, I'm just learning like the more scans you get. Yeah, and also, it all depends too on if how many different, like, um, parallels did they add inserts are easy. But like, if there's a lot of different parallels that we, you know, that we need to train our AI on, uh, that takes a little longer. But yeah, the bigger the sets, like in the consistency of year to year, um, this is a big year of change. So it's taking us a lot longer to train because the penny needs, the tops, you know, but, uh, once we have it, once we have it, the parallels down, we're, we're pretty good at getting it pretty quick. How long does it take to get, like, accurate comps or, well, okay, we've had pretty quick questions that comps aren't too accurate. But like, generally, I mean, things move so fast. You know, like, people buy and quick. I mean, it's, you know, it's, we're eBay and everything else is such a global and worldwide. I mean, all the product comes out nationwide. And then people that are going to just burn and turn them, like buy and rip them, throw one eBay, whatever. You've got comps almost immediately. Yeah, it's, it's the number of ones, you know, like the one of ones, obviously, 10s, 25s. I would say up to 99 are probably, it's better for us to use like a, our pricing algorithm for that. It's almost, you know, dump it in there and price it based on, you passed history and history. But yeah, once it's all 99 or above, they, they, they, they're going to move. And obviously the comps get, you know, the more you have, actually data is a weird thing because you need enough of it. But then if it's too much, then there's always noise. And it, it actually hurts your product, so. Yeah, it's interesting. Yeah, it's fun stuff. The, um, what's the, what do you enjoy the most of what y'all do at LeDex? I mean, I think, uh, yeah, I like talking to my investors. You know, I got a bunch of them over a hundred. And, uh, you know, just catching them up on things. Um, I enjoy that. I enjoy work with my wife, Heather. And, um, you know, running the family business per se. I also like, um, mentoring and, you know, working with the team, just learning what they're doing. And then also just, uh, you know, bringing everyone in to the different meetings and letting them learn. So, I mean, I think, I like running companies on it. You know, that's really what it comes down to. You like being the boss. That's what I heard right there. I like to. I've been a boss for a long time. I was, and it didn't work out so well. So now you're good boss. Um, he, uh, it made me think you're saying all that. I don't know what made me think this while you were saying all that. Something we did. Well, we have any time to do like a collector nation, Ludic, something at the national that we could invite. Obviously, everybody's so busy. And there's all these things already planned. And it's like, I'm thinking through like, even people that hear this could show up. Like Dave and Buster's or something. But I don't know if we're going to have time for any of that. I just, but I'm talking out loud, thinking out loud, you know, like some kind of get together that's not already on the mapped out, you know, agenda of everything else. Then you have the trade nights. I don't know. Yeah. I mean, I think there's definitely opportunity during the day to, yeah, we'll, we'll figure it out. Like, because both our teams are nimble. And we definitely have places to, to bring people into the back, the VIP lounge during the day. Lots VIP lounge. So we're going to do some cool stuff. But, um, yeah, organic stuff. Yeah, there you go. We're not planners. You and I are not. Yeah. And it is going to make me go crazy. So, oh, we need to plan like this, the merge stuff. And the, you know, that's the print stuff. The only thing we got it kind of. I've been cooking up some ideas. Oh, there we go. There's cookies you cooked up are good. This is my birthday on Monday. And Bella made me cookies. Yeah. Amazing. Happy birthday. Thank you. Bowman baseball, uh, uh, is we kind of clear finish up here to, that's been a surprise to me. Like, we've got some coming in. There's even delayed or something. I'm like, I know it's the flagship kind of. Everybody likes it. The, you know, like the, the, the baseball card guys, like, that is the, the set usually that starts the season off and the purist of baseball. And it's been harder to get the normal. I don't know why. I don't know if they had anything to do with their and the girls going on. But if they, I've been wondering if they have been having printing all this stuff. They just take panini, all of panini's printers or are they having a hard time keeping up? They, they did not get their printers. I can tell you I, I can almost vouch for that. Okay. How are they printing so much more stuff? They, elves, I mean, they're, I mean, they're Dallas properties. So, I mean, it's a massive, you know, I mean, and that's what your scale is true. That's true. They didn't just happen overnight. Yeah. They didn't like, and I think they bought some of the company, they bought some of the printing companies, fanatics, some of the printers. I know that during COVID, Pokemon Corporation bought like a couple huge printing facilities just so they could own the supply. So, I don't know. That's sense. I'll see. We'll see. I think that part is coming out left and right under that top signature football. I know, I can't even keep up. Like, as soon as I finally start to learn a product, they release something else and I was like, okay, well. Yeah. How many SKUs do you think they could just not print? Well, like, like a certain type of box within a set or like the set entirely? The whole set, like, there's a few they could cut out. I mean, I bet you within each product line, there's probably like four or five they could cut. I mean, but then I wonder if that if the spin on that would be just distributed across the other ones or the people, I don't know how many people are like, man, I don't know about you, but I can't wait for top signature basketball to come out. Like, and I look, we're gonna have a story. It looks beautiful. I think top city really good job with it, but I don't know how many people are counting the days for that one, you know? Yeah. And like the cosmic stuff, if people like that, I know they do. So I was gonna DM me, I know I'd go, hey man, you can say what you want, but that cosmic stuff, I gotta have it. Like, no, like, you cut the cosmic. You know, one or two SKUs. I mean, people would survive if cosmic wasn't printed. I think so. I think you probably will, I mean, that's probably gonna happen. I mean, if all of us said that, but at the same time, the hype cycle's kind of fun. You know, it's, is it, does it need to be, is often as the director of procurement sourcing and fulfillment at my own company, I would say I could take a pause here any moment, but I can't even like, you know, I'm brushing my teeth in the morning going, hey man, you got 12 of those, four of those, five. Okay, cool. But it's like, you know, that keeps people coming in the door and keeps everyone fed up to, you know, the top of the company to, yeah, the whole chain. So all we need, and I know everybody's saying this, but not everybody's got this store that we're in, that we're shooting at, but Nationals gotta be project allocation from tops for collector station. At least the startup, you know, I'm gonna, you know, I'm gonna bring, I'm gonna bring plane tickets to South Carol. Like, that's all, I'm gonna hand those out. Cause that, he's gotta get here. You need to send your private plane over there, pick him up. This is true. Get him, get him, bellows, cookie. Okay. I don't know, we can't take the, can we just, you know, can we bring him in the, the Ludics chopper? You know, you know, I'll be the chauffeur. Yeah, Brian's, Brian is really magnum TA. He's a, or a, what was his name? Magnum PI, not TPI. Magnum TA was a wrestler, actually. Uh-huh. Okay. He didn't even better for you. Magnum PI, also known as Brian. He's got the, the chopper, the, the Ferrari, in Hawaii. Can't afford the gas, can't afford the gas for the chopper. No, I'm sure. And it's pretty pricey. Woo-hoo. Hey guys, it's our on it segment of the week here on the collector nation network. And look, this week, as always, if you hadn't met him yet, the lovely Leonard Berry. What's up, Leonard? Hey, Ryan. How you doing? Good man. Glad to have you. One of my favorite times of the week. I love talking to college sports. I don't get to do it as much. So it's like, I do savor the moments of like digging deep into the on it catalog and everything that's happening in college sports. Because it is a college sports or a passion mine. I like college sports way more than I like pros. Everybody knows that. I'm in South Carolina. That's a big thing around here. And I think it's important for our audience to know exactly, you know, if you, if you're a first-time listener, we want to catch you up on exactly where on it sits in the market place, why we love partnering with them. And just really the value prop that this is both on the collection side as well as there are some cards worth of money. That's not what really they're about. They're really about what they provide to the college athletes and the collectors by way of this differentiation in really how they do things. I'm going to let Leonard talk about that, but I want to tee that up. And if you've, hey, if you've heard it before, you're just going to hear it in a different spin and you get to hear some call outs on baseball. So Leonard, I'd love to give everybody a rundown of just kind of where on it sits in the trading card and hobby space. Absolutely. We are definitely a little bit different. We do officially licensed collegiate sporting cards. You can see some of that stuff from tops with their Bowman products. You can see some of that stuff from Panini with their instant NIL and NIL cards. But we specifically focus on individual teams, which is unlike really anything that anybody out there does. We are officially licensed with all the universities that we work with and all the teams that we work with. If you love Ohio State, for example, this year, we released Ohio State football. We released Ohio State men's and women's basketball Ohio State wrestling Ohio State hockey. I believe we had Ohio State lacrosse this year. Don't quote me on that, but that that's just an example of if you are an Ohio State fan, whether you are a fan of the big money making sports, the sports that bring in the billions on national television or your fan of the Olympic sports of the players that maybe don't get enough shine from the national spotlight or the national market. We're focused on creating cards for those athletes and then connecting you as it's the fan to those athletes through those collectibles, through those cards, through our on-card autographs, every card that we do has an on-card autograph if we do an autograph variation. So through some of those athletes who maybe don't get enough shine, maybe don't get enough love from the national media, we are focused on individual schools. We work with schools across the country, Big Ten, ACC, Big 12, SEC, they're in a powerful conference. We probably work with them and we work with some other schools as well like Boise State as we are headquartered in Boise, Idaho, kind of a passion project out of there. So that's kind of the holistic view on what on it is in the space that we encompass in this trading card world, which as you know, Ryan, everybody is trying to get a piece of the pie recently. And one of the other big things about us that we do differently is that we pay industry leading athlete royalties. So in terms of NIL, which has exploded over the past couple of years since we've been a company, we've only been around for a short time, four to three years depending on how you look at it. And we pay athletes royalties based on being in our trading card sets and sales of boxes. So when you purchase on it cards, not only are you collecting cards for yourself and getting the opportunity to grow your collection, whether you're a fan, whether you're trying to get your son or daughter into collecting, whether you're just a big fan of the university or a specific player, not only are you getting something in return, but you're giving back for those athletes who are helping you create memories with yourself, your family, your school, your alma mater, whatever it may be. Love it. That was perfect. Leonard, as we close out today's segment, maybe just a quick update specifically on baseball. Yeah. I mean, there's a lot going on. Of course, baseball conference tournaments are going on. As you're watching this, the big 10 will be well into their conference tournament. The big 12 tournament will almost be over. We've got a bunch of different teams rocking and rolling in there. We've got the number one seed in the country in UCLA. There's a number one seed in the big 10 tournament as well. Expect them to be in the championship game on Sunday, expecting to win the championship in my personal opinion. And we'll see them be the number one overall seed on selection Monday, which is at name Eastern time on Monday. So if you're a baseball fan, be on the lookout for that. We got Texas, Texas A&M, Florida, Auburn, Arkansas, Oklahoma, Mississippi state. All we're probably getting into the tournament on Monday as well. Tennessee and South Carolina on the outside, potentially looking in. We'll see what happens there. West Virginia, Arizona state should also be in their Oklahoma state. Should, should we see on Monday, TCU's another team that I expect to get their name called Georgia Tech, maybe the most threatening team out of the ACC in terms of teams that can threaten UCLA as well for the baseball world series title this year, in my opinion. Well, there's a lot of fun on the baseball side. We got a lot of teams and I know you mentioned, you know, like Clemson, we don't work with your school and I, you know, mentioned kind of that we're the new thing. It's a little bit of, we're new and we're old, you know, we've been here for a little bit, but yes, we definitely don't have that same wall standing that you've come to expect from some of the card manufacturers that are in the market. So I just would say if you're getting in on it, if you've never heard of us or if you have heard of us, you know, there's a lot of growth potential. Still with us and I think that's something that we try to do all the time. We're always trying to grow, we're trying to add schools, we're trying to come up with new designs. We don't have the 80 year history of some of the other card manufacturers at the moment, but in 80 years, people might be looking back and saying, wow, on it was really kind of the first ones to truly jump on college sports collecting and make this train move out of the station. So that's what I'm hoping for. Go to auditathlete.com, use code collector nation, check out, receive 15% off or come by collector station here in South Carolina. The flagship store for the hobby in South Carolina and a flagship destination for on it, you need to get on it. Leonard, we appreciate it. Hey, I always appreciate it, Ryan. I think so much for having me on and I wish you best luck. And this South Carolina is out pretty much every sport now. So I know I wait for football, baby, I think it's going to be an interesting year. Around here, two programs that it's time to start putting up and shutting up one way or the other. We'll see how it goes. But either way, I'll be collecting on it and so should you, we'll see you next time. All right. Anything else? Oh. Happy Memorial Day to everyone. Yeah. Guys, we need to even talk about that. But I guess mainly because I don't know if this is much of a trading card holiday. You're going to the boat, I assume. Oh, yeah, I'll be. And I'm going to the lake house. So, hey, I'll be sitting, twiddling my thumbs, fighting for a chair at my pool. You have to send me like a virtual toast or something or, you know, wherever you're at. We'll exchange views. Yeah, we'll do that. We'll knock it out. We'll call it ours. We can actually get in ours. Yeah. No, Bella, have fun at the pool. If I can get a chair, try, I'll find something to do. Brian, appreciate you, brother. I'm your brother. Hey, guys. Great talking. You know where to find us, thecollectornation.com, as well as L-U-D-E-X, LudX.com and LudX in the App Store. For Bella, who's always having a ball, Brian in Shytown, I'm Brian, we'll see you next time. Bye.