The Hobby Is Changing Fast: TCG Boom, New Releases & Card Shop Grand Openings

In this episode of Collector Nation, Ryan Alford and Brian Ludden break down what’s really happening across the hobby—from shifting market trends to what’s actually selling inside a real card shop. With Opening Day energy in the air, the conversation moves from sports headlines to the evolving dynamics of collecting in 2026.
Ryan shares insights from running a shop day-to-day, including the surprising dominance of TCG products like Pokémon and how customer behavior is changing. From wax vs. singles to the rise in grading demand, it’s clear the hobby is expanding beyond just traditional sports collectors.
The episode also dives into bigger-picture questions around the industry—are there too many releases, is data helping or hurting collectors, and what trends actually matter long-term? With new products like Bowman U and Pokémon releases hitting the market, the landscape is moving fast.
If you’re trying to understand where the hobby is headed—or just want to stay ahead of what’s hot—this episode gives you a real, unfiltered look at the current state of collecting.
🎯 Topics Covered
Opening Day energy and sports hype impacting the hobby
Inside a real card shop: wax vs. singles and customer behavior
Pokémon and TCG dominating sales (and why it matters)
The explosion in grading demand across sports and TCG
Are there too many product releases in the hobby right now?
New drops: Bowman U March Madness & Pokémon Perfect Order
The role of data in collecting—helpful or hurting the fun?
Market trends, consolidation, and what’s next for grading companies
Sponsors
ONIT– Shop now at onitathlete.com and use code COLLECTORNATION at checkout to receive 15% off your first order!
They connect fans and athletes through team-based collectibles. Behind its locally-driven and nationally-relevant products, ONIT creates authentic ways for fans to support the teams and athletes they love.
🤝 Connect with Host & Guest
Ryan Alford
Instagram: https://www.instagram.com/ryanalford
Website: TheCollectorNation.com and TheCollectorStation.com
Brian Ludden (Ludex)
LinkedIn: https://www.linkedin.com/in/brianludden
Down the Ludex App on IOS and Android
TCG is really grown in the hobby, especially one piece and UPO. One piece is seen as 700% increase in grading. That's crazy. I'm in it, the back to the store. We hear it, people asking for it, but 60% of themselves have been both. When I traded derivatives for 25 years, if someone's been doing it, I just picked the brain because I'm like that person already made the mistakes. I don't want to make those so it's cheaper and I don't care how many businesses you've opened and run. Anytime you join in anything, there's certain humility and curiosity that needs to happen if you're going to be an entrepreneur. I don't think data has made the hobby less fun. I think the lack of centralized assistive data is hurting. Welcome to the Collector Nation podcast here on the Collector Nation Network. Whether you're chasing grills or calling bluffs, you take you inside the hobby. Here are your hosts, Ryan Alford and Brian Lut. Hey, what's up guys? It's our weekly tie-in with Onnet, one of our great partners here on Collector Nation. And we've got Leonard who's been here the last time. I mean, he's just Leonard now. Leonard with Onnet. What's up, Leonard? Hey, Ryan. How you doing? Good to be back, man. Hey, man, it's the Champions week. I tell you what, you guys know how to pick the teams. That's all I'm going to say. I think you loaded it up. Someone needs to get a raise in the picking the teams that audit supports. They're all champions all the time. Sounds like wrestling had a big week. Yeah, big weekend for Onnet wrestlers at the NCAA National Championships for Penn State, the dynasty rolls on. I mean, fifth straight team title, which is crazy. They wrapped it up super early, like before championship wrestling hatches even began for individuals. That's a dominant. They were just getting to the finals. So crazy stuff from them. They broke their own score record that they set last year. I mean, this is a dynasty full-fledged. We saw that too. They had four guys win titles in their individual weight classes. Luke Leedall at 125, Mitchell Mesmerick at 165, Leva Haynes at 174, and then Josh Bar at 197. So the Penn State dynasty rolls on. But Oklahoma State snuck some titles in there too. A couple of our guys, Jacks Forest at 133 pounds, and then Sergio Vega at 141 pounds also picked out titles. So that was those pretty sweet to see. Yeah, man. If you're a Penn State fan, I don't even need to tell you what to do. You need to get out there and get these cards. We've got them here at collector station. We sold them at the grand opening. We got more and more people asking about this is how you support your teams, how you support them. Obviously they're legacy, but guess what? You're not just doing it like writing that check for, oh, just something dull. These are cool cards. We took some great videos. I was telling you earlier, Leonard before we got on air like opening those baseball cards. We had the place lit up because everybody was here for the grand opening and my friend who's like Clemson baseball is the greatest fan. Let's go through those Camarillo or Canelo. I can't remember his name. One of her favorite guys. And I'm not as close to the Clemson baseball she is, but she was like, every player knew who they were and the shine and the glitter, she got some pretty good hits, too. Yeah, and that's one of the cool things about like collecting on it cards in today's NIL day and age. Like you mentioned, like there's a lot of people who can and will just write checks, straights universities and athletes. And really all you get in return is whatever the results are on the quarter on the field. At least with on it cards. You got to collectible together there. Yeah, you're looking up the values on some of these man. I mean, I know that we're not really here to push on it is like, okay, this multi-million dollar investment that you know, like this investment cloud. I know that's not the point of these cards. But let's just say those values are creeping up there, man. Yeah, they definitely are. I mean, performances on the field always help. And I think it is more people like the college trading card space really hasn't been explored in a lot of different ways. You know, you're seeing more and more people kind of pop up and try to do what we're doing right now because of, you know, the monopoly licenses that we're seeing going on at the higher levels. And, uh, hey, man, March madness. It was madness. It's funny. Every turn was different. Yeah, it's rough. We still have quite a few teams left. Thankfully, you know, we're down to, in a lot of these regions, just one team left. My men's are women's side like the east. Only got Yukon, the south. We got Nebraska. By the time this episode comes out, we'll know whether or not they got past Iowa. I think they're going to do it. I think Nebraska could be in the final four this year, truly. I think they have, if Houston goes down to Illinois, I think they have the easiest path to walk to get to the final four. So that would be crazy to Nebraska is probably like of all these teams. Like I'm a, I'm a college basketball guy. But obviously, it's hard to watch every team a lot. I hadn't caught Nebraska this year. They have really turned my eye in the tournament. They've looked really, really good, really dominant. And I mean, that's been a, I mean, there are four seats. It's not like them. They obviously had a good season, but they have looked great. Yeah, they picked it up in the tournament, especially kind of, you know, I mean, they started 22 and 0 and then fell off a little bit down the stretch, but they've looked awesome. Texas has shocked me. I thought Texas was going out to BYU in the first round. I was like, if they beat NC State, whatever, because they're going to lose to BYU and AJ Dibonsa. And that obviously didn't happen. And now they're playing for lead eight spot against Purdue. So one of our on it teams is going to lead eight for sure. And then on the women's side, all the number one scenes have just been so dominant. Like Yukon South Carolina, UCLA, Texas, they're winning games by 30, 40 points. Madison Booker dropped 40 points on Oregon. I mean, like you said at the start of this, the teams that were picking, he's really well. I'm gonna go on a limb here, Leonard. At least on the women's side, I think an on it team is going to win the title. Yeah, when you got off the 40 number one scenes, I think. Yeah. And they're kicking everybody's ass. Let's just tell it like it is. But I will say, sorry. Yeah, they they're definitely, I think a team that surprised a lot of people just the way they were up and down all season long. And I mean, if I make it to the final floor, that'd be awesome. Obviously, we'd love to have our teams win a championship like usual. And one of the cool things about our teams winning championships and one of the awesome agreements that we have is that we actually have the opportunity to produce boxes for national champions. We did it earlier this year. We had an Indiana Hoosier's commemorative football box. We talked about Penn State wrestling winning their team title. Their national championship box just went live on our website. So it kind of like commemorates the whole season for all these teams. So men's or women's basketball team wins the title too. That's something that we're going to be very excited to hopefully produce as long as it's one of our teams. So you know, we might have a Yukon men's basketball and women's basketball commemorative box celebrating both of their 25 26 seasons. It gets real. They don't stay there's how to get them. And they're they're dialed in right now. I don't know if they're going to be Yukon, but I think they're going to be. We'll see anything can happen. But the good thing is, hey, these guys right now is the time to buy and they start going up on one of these wins. So you need to get out. Check out on it. Come to collector station. We're on all throughout the store. We've mentioned them. And of course, Leonard's going to tell you where else you can find them and buy or pick up any of the stuff we've been talking about. You can check us out online on athlete.com. That's our website. You go there. You can peruse the whole selection. Whether it's winter sports, fall sports, upcoming spring sports releases. You can check it all out there. If you're into live ripping ships, we do those on TikTok and whatnot pretty much weekly as well on it athlete, just all one word on both platforms. You can find us there. So if you feel the need to get some Joyce Edwards South Carolina women's basketball cards in your life, those are the places to go. She's only a sophomore, man. She's got a long way to climb. That's crazy. Crazy. How good. Could be talking about one of the greatest ever. You never know. But hey, what you got to do is get on it. Oh, and it all one word. We appreciate you Leonard. We'll see you next week. Thanks, Ryan. I always get to be here. See you guys. What's up guys? Welcome to collector nation. It's Ryan and Brian. Brian and Ryan here on a Friday. It is opening day week, opening day week. Yes. Ryan, I mean, you know you're you're committed when you pull the white socks dirty. The last two times that work with on the show, you know, like they don't they haven't give me a reason to wear it. So I wear it on the show and I put it back in my closet. True fan. True fan. When you're, you know, somehow Chicago guy ends up away. I don't happens because clearly there's two teams, which is the strangest thing ever. But that aside, it's not easy being a white socks fan. No, you're just I was born into a Southside Irish guy. There's no choice. Exactly. It take you good with the bad. That's why I wear the World Series jersey from it, whatever 21 years ago. Do we want to just start the episode with the any predictions for the white socks that you'd like to get on record here for our show? Well, I mean, the division is decent, Detroit's good, Cleveland's good. So yeah, I think they're going to win. What do they win? Like for a fifth, 45 games, 55 games, they're going to win 75 to 70 games this year. That'd be good. A road to acceptability. Hey, you're visible. You know, at this pace, if they pick up two two games a year, like in 40 and like 20 years will be well, how about good team? What is like the reasonable upside for the white socks? Like blow things out of what I mean, do they have the potential to win 100 games? This year, no, but they get the first pick in the draft next year. There's a shortstop out of UCLA that's that's supposed to be the best shortstop since 20 to a litsky. And they have the number two or three prospect top 100. They got like seven guys. They're really young, super young. So this is not the year. Like they need, you know, they need these guys to grow up. But yeah, they're a super young team. They don't have tons of upside this year. But like, I don't mind watching a young team as they grow. The worst is watching an overpaid team fail. Yeah, exactly. Like what's old dudes that there's sort of has been and there's no upside. And they are playing as well as they are getting paid to play. Yeah, they don't give a shit. Why would I give a shit? Yeah, exactly. So we'll see who's the best player in baseball right now? Oh, Tony. I mean, I mean, I mean, Tony's forever. Yeah. Yeah. Oh, Tony's like, I mean, trout has just like gotten buried, man. Like in the hobby, like in the hobby, his cards are cheap, man. Yeah, I would have never thought that day would come. Like my son picked up at the card show, like picked up some trout autos that like would have been, I don't even know, three X that were three years ago, four years ago. Yeah. Uh, so Tony just, let me do it. You know what a pitch and hit. I mean, come on. I still like, I don't know. It's kind of like Bo Jackson, I think about him. Like there's not been to an all star in football and baseball. Like the ridiculous of how good of an athlete he was. I don't know if we can do enough like true service to what he's doing. No, I mean, just one league. He and Dion did it. I think that's the last ones to do it. But if you're in doing it, it's going to be football baseball. I mean, basketball players are great athletes in the own right. But have you ever seen a basketball player throw out a first pitch? Absolutely not. They're not good. No. It's like 50 cent. Not good. Yes. Uh, check that out. Good. Have you haven't seen that first pitch, 50 cent per pitch? He bounced it up there a few times. I don't know if I've seen it. Yeah, you got to see it. I mean, it went like this way, but then down like, I don't know if he ever threw a baseball in his life. Oh, God. That's disappointing. So that was not when I threw the ball off of the Rangers. That was not. Yeah, you got it there. I saw the video of that. I can't be worse than that. Great. No. You definitely work. You look like you do what you're doing. How's, uh, how was your opening? Dude, it was great. Uh, we, uh, we were wall to wall. We opened the doors. We did 12 to six. Probably had 30, 40 people in line when we opened and it was honestly, you know, you do all that build up. We had some giveaways and different things like that. It was just wall to wall for like four hours. And my team did great. And I was just walking around kissing babies, shaking hands and uh, mean people and, you know, had Mike Baker here. My Baker authenticated. Yeah, I should go, go look that up if you don't know who my Baker is. That's greater on the planet. Um, he, he was here. Brian Paraps was here. Uh, who does, if you are listening or familiar with Brian, he does look pretty popular, like going around different car shows, uh, met him at the national when I met Baker back a couple years ago. And he's making the mint cases that are like the Uber premium PSA cases. They're pretty sweet. And he brought me my Caleb. I should have that. I'll bring that back. Well, Caleb, Bella's running an errand. IE picking up Nash for me. Um, my Caleb Williams Ricky card, uh, my color blast that rated 9.5. I might Baker. It's in this case. We'll uh, we'll have that for next week. Do you do it? Do you take the 9.5 and give it to PSA? Yeah, I'll send it to my mint case in that. It's like a thousand more case. This thing's like met a glass and kryptonite. Uh, it's like, it's heavy, man. It's like, it's like five pounds. I don't know what he says. It's gorgeous. I'll be a trophy for showing off. Uh, yeah. Anyway, he, he was here. We had a good time with it at dinner the night before. And then we had, but it was wall to wall, man. The greater, I could, you know, we posted on social media, thank everybody. I mean, we had a huge sales day. Um, everybody really came out to support us and it was, couldn't have asked for better. Uh, how about this? I'm going to ask you a couple. I'll answer it, but I'll give you a couple. What's, what's something the market is doing right now? The hobby market that doesn't make logical sense, but it's still working. I would say, consolidation of greeting companies. Or, or one manufacturer manufacturing the cards. Yeah. Yeah. It's still, it's working, but how is it really the best? What do you think? Yeah. I mean, I, I jumped on and I didn't stay on long enough to actually hear if it got answered. So that's my fault. But Jeff Wilson was doing last night a lie for sports card, his show, like a 7 p.m. It was on me and Nashville is, you know, a boy's gone wild week. Um, Nicole and Hogan ride town. Older boys are with, uh, my ex and so it's just me and Nash. And so boys gone wild. We were just YouTubeing it up, watching pack openings, opening packs. And literally, Jeff, Jeff, I popped up, I said, Hey, live going on now. So I'll watch I jumped in there and like, I asked him a question. I was like, because it was like Q and A night and I asked, you know, who's going to be the AT&T to PSA like Verizon is? You know, Verizon and AT&T, kind of the behemoths and wireless and I spent a lot of time in wireless and you know, it's been a lot of time working on Verizon, in particular. And it was always, you know, AT&T was the foil, but it made both companies better, right? Because you had competition. Yeah, Pepsi Coke. Who's the Pepsi? If if PSA is the Coke, who's Pepsi? Who's the challenger? And is it good that they don't have one? I don't know if they ever answered that question. Like I said, Nash's attention spanned it and lasts long enough on that show. I think there's a vetting process. Like, yeah, he's like, that's a, that's too complicated. It probably, it was probably too. I was like, even when I read it, I'm like, I'm too serious. Like I'm getting down, you know, like that's a, that's not an easy one to answer. That's funny. But yeah, it's like, so one grading company and everyone's grading everything it seems like. So it's like, I don't know how much. And if PSA is even corrupt, about raising prices to do what they're doing, they're actually saying, slow down. Not days make more money, which is good. So there's next week is the top industry conference. And it's in Arizona. And I'm every year, they seem to have like a new announcement there that kind of reflects the industry. But I don't think they can make anything bigger than what happened to what not, you know, went with that civil suit. So like, whatever tops does now, it's like, not even comparable to the ripples of what I think the what not case could be. Yeah. Bill and I talked about last week when you were traveling. And we might as well. You're probably not wrong. I mean, I, I don't want the government anymore involved in I hate the litigious, unnecessary litigious. But I also did agree that there probably needs to be a few guardrails that they're aren't. So I can agree, I can agree and disagree at the same time, you know, like not everything's black and white. Part of me is like stay the hell out of it. People are buying packs. It's their buying breaks of and they're buying a team. You get that team's players. However, on the re-pack side of the odds and everything else where it's not crystal clear what you're getting or not. Or if what the odds truly were, it gets a little gray. Yeah. A lot has data made the hobby more efficient or less fun. I don't know. It's an interesting one. What do you think? I'll say this. I think information is power. And I don't have a problem. Now's a shop owner with an informed customer. And however, it can be a little bit of, you know, playing the comp police at all times of, okay, yeah, this one sold for 400. Yeah. But 12 of them sold for 150. So I know we like that 400, but there was something either somebody made hit the wrong key or that one had included a Michael Jordan autograph. Yeah. I mean, counts. Counts are hard. Like, I mean, we deal with it all the time. We're the ones giving cops, right? And people walk in and I left the list, I like said this, but like in the fact it's all it's all just supply and demand. And like it's you're in front of one person who has to make a decision on their business. And like, you know, it's you can't play the cop game all the time. No, I do think I don't think data has made the hobby less fun. I think the central is the lack of centralized assistive data. It's like the it's like the financial exchanges. Like when there was just one like the S&P 500. Yeah. That S&P 500 would be would be the only pit in the world that has it. Now it's on five different pits. So now you get all these different these different off everything's coming to one place. There's a game. You know, you know, I have all the data. Everyone has the data. It's splinter in cards. That's that's for sure. Like cards are splinter. And yeah, it's an interesting data is tough. Yeah, exactly. What how's your bracket? Did you do a bracket? You prior to busy even do a damn bracket. Not in. I mean, I like it watching that. But Florida, I had winning the title. I had a really good look, Brian. I picked 94% winners in my bracket through now. But I had Florida as the title holder. That Florida loss hurt me if there are the Florida things on right there. I am a let's just say I've been like the 95% towel on the ESPN, a Florida win. Yeah. I'm 94% solid. So 94% winners. But I sit in third place in the collector station pool. Bella's back from getting Nash. So I am in a dead last. You know what, her percentage. I'm gonna let her share this because I don't want to say it out loud. God, it's you know, yesterday I looked at it and it was like 11%. 11%. It was really pitiful. You could throw a dart to the dart board. You better than 11%. And usually like, you know, I can hold my own. I go purely based based on vibes. Like I don't watch basketball any other time of the year except March madness. And the vibes led me astray. If you did just picked like high low, low, you know, like probably 60%. Well, I mean, so I 10.6% to be exact. Wow. Is how much I have correct? I want to know what percentile that is. Is that like five percentile? Oh, I don't even know. I only have my max is 930 points. Currently, I only have 330 points and ESPN gave me like 200. Yeah, your ice hole. I had like 1211 something. But my, but I'm capped because of my champion losing. So I need, I need some, I need some, if I get chaos, we can get like Michigan and Arizona and Duke. We can't have any of them with. You know, the other three, they're probably going to win. Yep. Well, I have another bracket that has Duke winning and another one that has Purdue winning and those ones are doing, I mean, better than the other one. So March, it's more like March sadness for you. Okay. Mr. Gadjoke. You should change your bracket to March sadness. Yeah. I'll have to do the second chance bracket. Yeah. Something. But, you know, I'm some lost. So yeah, they totally did. Yeah. So maybe I had to get someone to share the score with because I see the game, but I heard they did lose. You saw the near distance. Well, you say it. It's kind of like I saw that train out there. You know, like, so we went to dinner Friday night and Bella, all I said was we need to see TVs. And to her credit, there was TVs in the periphery. Unfortunately, you know, I'm not that old, but there's about a hundred feet away. I couldn't even squint and see the scoreboard. I could almost tell which team was which and all of those clips and lost. Okay. See, you can't blame your eyesight issues on me. Okay. Well, it was still clearly 50 feet away. But yeah, I take that up with the host as I guess. But, um, yeah, but Clemson lost. That's all it matters. Maybe it just saved me from the agony. I mean, having to watch every basket and I go in. Ferman also lost. They stayed up to 1 a.m. watching the game. That was great game. That was much better. I actually enjoyed watching that game. I wanted them to win. Obviously, but they represented to stay properly. Yeah. Unlike, I think Clemson did. Look, I think we got hurt by our guy. I was freaking Carter Welling low on his knee out the ACC. We just weren't deep in. We didn't have quite enough talent to lose our second best score. Did you see a UNC just completely fired their coach? Okay, let me go on record right here. I told Nicole we were watching that game together. I said, Hubert Davis deserves to be fired and will be fired after that game. And I said it actually before the game was over before they actually lost. They get called for five second call because their guy didn't throw the ball in. They were up four like two or three. It was the deciding factor of it of VCU even having a chance to get it over time. Yeah. And I said, Hubert Davis should be fired. He should have called a timeout right there because his guy let it get to five seconds where he didn't throw the ball in. They had a timeout. And I said, that's coaching. Coaching to either tell him you should call the timeout or you call the timeout for him. Yep. Oh, I said incompetence. And I look, I got I don't know, Hubert Davis. I got nothing against him, but he's not been North Carolina standard. He played there. Don't nothing personal, but not get enough North Carolina. Yeah, that was a mistake that easily could have been avoided, especially. And then on top of that, they haven't been where they should be. I mean, North Carolina is the top two three program in the country. They should be they should they should never have passed like top five, seven, like bad years should be top seven. They got everything. They got out the support. They got the historic history of the NBA players. Thus, I mean, money, like there's North Carolina should be there's no excuse for two to two to three years in a road. Up first round. Once we you know, he did grades first year, went to title game didn't win, but it's been downhill since and I hate it for him. Good guy, but that coaching. Yeah, I'm interested to see who they'll fill that position with. Yeah, I think it'll go outside the program. I mean, I don't think it'll be a big name. And they'll make a lot of money. Yeah, for sure. And have a lot. Look, now you don't have to replace, you know, Roy Williams, you get to replace the guy that didn't do so great. So this is perfect. Yeah, you had to come in when like you're at bottom. Yeah, you're saving the day. So you get a little more grace and time to like get it together. And if you're a great coach, which they will hire, then they'll be good. Not sure. Well, more on the card side of things, National Women's Soccer League signed a multi year deal with Panini, which is exciting for women's sports. I think we've seen, you know, in the just past year, year two, like women's sports is becoming a lot more of a hot topic. So I'm kind of excited to see where they take that. Yeah, you know, I've been a proponent and talked about the W and B a product. Enjoy your open those. We got a lot of those in the store. And I know the soccer players and soccer players as a whole is getting more popular. And with a World Cup here this year. Yep. So Panini's got to sign some things. They don't have the major sports. So, you know, it makes sense. But I mean, I think it was a smart move because I think they have a big opportunity there. Like you said, with the World Cup, and I think it'll be good. So I'm excited to see what those look like, especially because I think Panini makes some of the coolest art. Yeah. And so I'm sad to see them go on the football side of things, but I think they'll do some good things there. Should be good. But also, I mean, TCG is really grown in the hobby, especially one piece and you go. I mean, one piece is seen as 700% increase in grading. Yeah. That's crazy. You know, and I mean, back to the store. We hear it. Love people asking for it. We carry a few things, but about a ton. Yeah. And so we're seeing increases. And then, look, we open the store. It's definitely sports leaning and my boys and I are more in the sports, but we did a moment. But 60% of ourselves have been Pokemon. Yeah. So I mean, at the grand opening, the we couldn't keep the ETVs on the shelf at all. So I mean, they were gone like halfway through the event. I know. So it was it's it's big. And the grading thing is now hitting like every facet. So everybody wants to know what they have and what, you know, the quality is. And they want to see that bump in value and everybody thinks they have a 10, even though they're likely eights or sevens. We know this first thing. I'm curious as to how like obviously, you know, TCG, they're made to play. Yeah. So I'm curious as to what percentage of people, because I'm sure when like Pokemon first came out and stuff like that, people were obviously laying mostly more than just trading them. So a lot of those cards are either destroyed or like heavily used. Yeah. But now that there's so much upside value to them, I'm curious as to what the percentage of people who are actually playing the games versus just collecting the cards. I would say, I guess it would be like 60% collecting 40% playing. I mean, I also think it depends. Like I know like magic gathering has yeah, I think it's more playing. Yeah, that's what playing. But Pokemon, I guess 60, 40, 70, 30, collecting versus playing. And I think, you know, five or six years ago, it was probably more playing. But now in last 10 years, especially, it's definitely probably more collecting. So we're like playing in penny sleeves. Yeah, exactly. Well, that's true. I think I'll do that anyway. I think I don't know. And I personally never played. So I tried to play magic the gathering once and almost cried out of frustration. So just not for me. That's okay. But we do have the tops 2025, 2026 at Bowman U now March madness basketball. And it's direct to consumers. So that's drop it or dropped two days ago. Yeah. And it's highlighting men's and women's college stars, three autos, three numbered parallels. So I think that that's a really, really good set, especially with everything happening in college sports right now. Yeah, I was being interesting how those cells compare to tops from basketball in general. I mean, obviously the university product, but you know, I still think it's somewhat limited. I think they're printing runs on this stuff. So it's probably going to be popular. I was kind of in a wait and seed mode, but problems with this top stuff. Man, if you wait and seed mode, it's gone before you decide you want to have in the store. It's already sold out everywhere. So I, okay, I have a question for you. Yeah. Do you think that there that across all the brands, too many like different releases are happening all at the same time? Because I feel like every week, there's at least three releases that are happening in any given week. So does the market just become oversaturated with releases that half of them don't mean anything anyway? Top should probably agree with you. That's why they're, they're goals to reduce skews, but it's just about different sports. That is true. They ask about football, baseball, soccer, Pokemon. I mean, you got a lot of variety there that's not, so I collect basketball that may not be in the football. They might, I guess it's hard having a store because you see, like it's constantly like we have new products coming in like every day. Yeah. And so I guess maybe it feels like there's so much, so many releases happening all at once. It does. And there are and there's a lot to keep up with the store. I think sometimes it feels like there's too many, but I do think if you really look at like someone that collects only basketball, that often, they collect the only football, only baseball, you know, and there's, so there's a lot of sports, I mean, a lot of coverage, and you get at college, you got non call, you get pro. And so a lot of variation there, but I don't know. I'm also the type that, hey, there's new ones. Yeah. And I guess that that's probably like, you know, do you want the new Chinese Barclay thing? Yes. Yes, we do. Yeah. So I mean, they're just capitalizing on that. So I get it. So as this show releases, perfect order, the new Pokemon mega evolution set. Supposedly, our in-house Pokemon expert Cole says it's kind of a dead of a set. Oh, really? That could be a very popular. I still think it'll sell well because everything Pokemon sells well. But looking at some of the values and things like that, it's kind of on the yeah. Well, I mean, because they just released ascended hero. So it's like, yeah, that was such a huge release. No, we need new stuff every year. I know, I know, I know. Well, in like the 30th anniversary, I know they're coming out with release on that soon. And I'm sure that that's like going to be bigger than even ascended heroes or prismatic. So yeah, it will be. And I think the man will still be there on some level. But I think the set's kind of there. That's what I've seen it looks that way. It'll be interesting in like a year, seeing like the data of which products kind of withstood withstood the test of time and which ones were just like, you know, as it for sure. And it's like for me, as a store owner, I don't care. Like I want to sell whatever people want, provide variety and don't and want to serve the customers. But as a collector, I have been Pokemon for the chance at the most valuable card. And also, I like the art. I enjoy opening it because art's cool. But it's really about what's the lowest price to pack? I could open with the highest probability of a high card. And the age old question. Yes. And perfect order has a lower percentage so far. Their their topping cards aren't like what the new it like a send heroes. You can get a thousand on a card that I pulled it. Yeah. Uh, the gingar. And you didn't record it. Yes. But it happened. And it's in the case where it was, unless we sold it. No, no, that's. And um, so okay. It's good price to possibility ratio. Then versus, um, versus literally, um, open something. Okay. The upside's $10. I think that was ours. But I do think it's only maybe like one couple hundred dollar card or something there so far. That's kind of like that. I think it makes it. But I'm not just a cure. What if we can run like you remember a few years back when everyone on Reddit made game stop like stocks go through the roof? What if we can do that? We have some trading cards. Take like base cards. And yeah. I don't know about base cards. That's not going to happen. Base could know he wants base cards. That's not I don't know. I'm just I'm just off for love some base cards. Nash just walk by. That's my son. He doesn't like base cards either. I just thought I was like, oh, you know, little kids are like these base cards. No, they don't. They throw them away too. Yep. We have for the listeners, we have a huge bin of just a bunch of base cards that kids can take. And they're not like the worst ones either. There's some decent ones that it's like, nah, they don't want that. Yeah. My roommate's a teacher. So I'll I'll shovel them to her and the next day it looks like the bin hasn't even been touched. Yep. But there you have it. We got some big releases. Store opening was great. Brian had to run. He's got to run a company man. He's got things to do. Any final thoughts for anything else we need to cover? Nope. I got nothing. CollectorNation.com. The collector nation. Yep. .com. Download our app on iOS and Android. Yep. It's all there. All the content, all the highlight clips, ways to get touched with us. And the collector station.com, if you want to see the inventory we have in the store or by singles or seal project. We'll seal it to you. And hey, it's all good. Got a lot of good selections. A lot of it. Get the website up to date. We've got 85% of singles on there now. So we got to see more coming. But update it regularly. And we get a lot of stuff. New stuff in. As as we're talking, we're evaluating collections. Yeah. A lot of stuff. So Bill, I appreciate you jumping on the end and all the hard work on the show. Of course. Love to be here. We appreciate you guys. We know you have options. We appreciate you for making us one of them. We'll see you next time. I'll collect your nation. Thanks for tuning into the show. Be sure to follow us on your go-to podcast platform and catch the full video episode over on YouTube. Visit us at collectornation.com and follow Ryan on Instagram at Ryanalford. Now get out there and collect yours.