The Goldin Touch: Building an Auction House Empire with Ken Goldin

In this landmark episode of Collector Station, Ryan Alford welcomes Ken Goldin — founder of Goldin Auctions and star of Netflix’s King of Collectibles — for a deep dive into how real value is created in the collectibles market.

Ken shares how he thinks about million-dollar cards, why branding and attention outperform comps, and what most collectors misunderstand about hype, cycles, and long-term value. This is a masterclass in market psychology, discipline, and leverage.

Key Takeaways

• Why attention is more powerful than comps

• How Goldin consistently outperforms the market

• The safest segment in collectibles (and why)

• Why hype burns most collectors

• What market “corrections” actually mean

• The future of collectibles as an asset class

Host & Guest

Host: Ryan Alford
Instagram: https://www.instagram.com/ryanalford
Website: https://www.collectorstation.com

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Guest: Ken Goldin
Founder — Goldin Auctions
Website: https://www.goldin.com
Instagram / X / TikTok: @KenGoldin

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