Pristine Auction: Why $1 No-Reserve Auctions Are Changing the Hobby

you know it's funny because we've kind of been sitting on the live tech for a while and it just hasn't gone to the top of our list and once we started dabbing with it you know I would be on a couple hours a week personally for my office just selling a few things and it's very clear early on like okay there's definitely something here. I like to talk about the business out of these things too if like it's like the logistics like they've got to be impressive to keep up with. Welcome to the Collector Nation podcast here on the Collector Nation Network. Whether you're chasing grills or calling bluffs you take you inside the hobby. Here's your host Ryan Alford. The collectible space has changed a lot especially when it comes to how people buy and sell items. Auction platforms have opened things up making collecting more accessible through live selling and faster-paced formats. Jared Cavley the president and founder of pristine auction has been right in the middle of that evolution. Jared welcome to Collector Nation. What's up man? How you doing man? Good to see you Ryan. Thanks for having me. Appreciate you. Hey good to see you. You know I don't use the word I like the word but I was thinking actually I was doing my my research and getting to know pristine auctions and I go pristine is a nice word you know like who wouldn't want to be pristine. I hope that's what they say that's what Bill says about me when I'm not around he's pristine. It's a great word. Well thanks man. Yeah it's funny you make me kind of remember when the name was born. I was actually lunch with a friend and we were just going through and I know you're marketing guys you kind of know how some of this works but you kind of just got to look at like okay it's collectibles we want to be collectibles what are some words that work and then you got to check for the URLs you know see if they're even available and you kind of go through that game and pristine is what we landed on that was available and so we just kind of rolled with it. In a way and Jared is the president founder of pristine auctions we're going to talk about auctions you know it's it sounds better than mint you know so like when you think about trading cards specifically you know mint near mint being you know perfect pretty much pristine a lot of free advertising from those grading companies which is fantastic yeah right it's pristine rated you know right do we have to we have a trademark I would assume on pristine auctions I guess we do yeah we do yeah so you got to keep that IP intact absolutely you know I've been on eBay I've got an old one of the oldest accounts on eBay 1999 or something like that I don't know I mean it's got to be up there for at least my peers I'm sure there was before but what that was like my first experience like online auction and and then my grandfather took me when I was really young to a bunch of like live auctions you talk about like an experience thinking about through like yeah yeah one dude one dude one dude I'm like what the hell is going on so like the history of the word auction has like a unique place for me in like these two outer places and then pristine sits here in this wonderful place doing collectibles in the middle but why auctions for you what where did all this originate well I mean really just born out of a collector myself and dabbling with all the other options out there and then as an entrepreneur entrepreneur one day just decided hey what if we what if we give it a shot on our own it's kind of a pipe dream at the time so a wife and I just sat down and we're like yeah let's give it a shot you know I was selling and buying from all the other auctions kind of like some things and didn't from some of them and so yeah we just started rolling that was 2010 we gave it a shot I mean sweet 16 maybe sweet 16 yeah yeah yeah 16 years later crazy to think man it feels like feels like it was yesterday you know that we were dreaming up the idea but you know and it's obviously evolved along the way kind of started as as a pipe dream and we just kind of like everybody else you're like yeah everyone's doing a monthly auction and might as well do that but you know Ryan I know you're marketing guy you got kind of differentiate yourself right so it was really when now do you know have you heard of this website called Woot I think it still exists this is always part of the story here Woot Woot WOT so their whole idea was I know exactly what Woot is I was a Woot Daily all right I got it on daily for the daily sale of the day right my dad obsessed with Woot he is a more craft of that than ever needed they literally sold sometimes you remember when they sold crap in a bag they might still do this like you have no idea what it is it's just a deal they're clearing out so based off of that I was inspired to create the daily auction so we create the day auction pretty early into our kind of a business experience here and I think that's what really was started differentiator sales you know what I always say we're this is to drive through mentality as a collector I hated waiting a month for an auction to end and so I was like people don't want to do that they bid at the end anyways let's just do it daily they got to come back every day they got to check out the website everything's new and so you know kind of stole that sort of idea from Woot I mean now that it's revolutionary right we just want people back every day so that's kind of evolved even further from there I love that business mall I mean I man this you you really sent me back there Jared you got me like I mean I'm looking at nostalgia like things are like way like like places things where I was like I started my ad agency career because this was pretty early this is like 2003 45 wasn't it somewhere in there like in that time period 2004 to 2008 because I remember being I worked right out of school in 2001 for that agency and internet moving Manhattan and opened their New York office in 2008 but I I have this memory though of ordering Woot before I went to New York which means I had to have happened before 2008 yeah I don't I keep bringing this up and I haven't been to the website for years you know since my dad was shopping on the kid so I'm sure they still exist and it's probably a lot different now probably more of all because at one point it was like one item one day you know you know how that works and then it's like oh this works really well we've got a kind of like our daily auction was one item for a day and that happened for like a day and they had exploded from there so I'm sure they've done there's a wine store so they're just going to come full circle that is what actually did they wine of the day they had a similar thing was kind of like a daily wine thing WT WTS and it's actually how I met Gary V because he used to be a wine guy and you know this is this man this is going way back but yeah I'm using myself a little bit but that's okay yeah it's a man but you were onto something and you still are with the daily auctions thing I think the FOMO factor the not waiting because that is one of the biggest things especially these big auctions and what I'm sure you guys are doing them the other auction how is that good grief like I my attention span and interest you know it's the exact opposite of the impulse buy right right you're really thinking about it you get 30 days and think about if you like that bid you put in yeah and it's even evolved further because now it's you know we even started a 10 minute auction so it's not even not every day but it's like on a schedule every 10 minutes and then obviously now we're now in the live auction game and that's 10 second auctions so yeah talk about drive through mentality it's really you get it what not working out right now yeah so that's that's a ton of fun what you collect growing up you had to collect stuff yeah well you know so my story is similar to a lot in my age bracket that are going to be listening here but you know I I heard a story as a kid about a family member who found some cards in the attic and found out they were worth a ton of money and I was like got to buy cards that sounds amazing 80s 90s is when I jumped in like a lot of others same exact story and so man I would spend so every Sunday after church would go to a pizza place I'd get my allowance I'd run over the card shop across across the street spend it all get absolutely nothing and I kind of got sick of that routine and so I had all my cards I had very little to show for it and I just wasn't good at picking the packs that's for sure now I'm some of those guys out there I see the videos y'all are pulling the good cards keep doing it I wasn't one of those guys and so I I learned because here in Phoenix we have spring training and so I had all these cards and I learned that I could ride my bike up to spring training complexes and have them signed and now I have some value there so I was like that's where I get my money back so I just I just did that for years and just collected autographs as a hobby love to that game and that really transitioned into this over time yeah the I was more like just a baseball 80s baseball kid that you know collecting and then put it on the shelf then I got kids that pulled me back into it or you know got into it themselves but I feel like it's coming back though the 90s inserts are like all the rage right now I feel like we all want them back that stuff we'd never could pull you know you see it on the market now and I feel like it's gaining some steam yeah yeah you can never get them I'm getting those I got none of those I get some pretty good heat now I don't know again luck here or maybe they're just more in the packs I don't know with the boys had a hot hand here recently but we'll see he'd never know it's yeah don't press it too far but keep keep keep going while you can you got to enjoy the um literally the I don't know it's entertainment pack ripping is entertainment 100 percent collecting buying it all except I mean that's sort of investing sort of or it's it's collecting it's pure sense and entertainment is ripping packs you know that's always what I say everyone always ask how'd you do I'm like I had a good time yeah it was fun fun in a pack yeah exactly talk to me um what was the evolution what's the I mean 16 years you know like what have we learned what have we done what what stands out is oh shit moments it's funny I go back to kind of going back to the beginning again um we paid some guys out of Canada $2,000 to build our website and it was absolutely atrocious so the goal was I did and again the business plan was miserable like it's only a miracle that it actually worked you know hard work with bootstrapped it we had we took on zero debt my wife and I would sit on the couch and what we actually did you as a marketer again you'll maybe appreciate this is uh we would go on Craigslist all night long every city we could try to beat the algorithm that Craigslist used to try to just boot them off if they don't think it's a valid ad and we would be in every city posting things that are in our auction currently that are about to end and we would spend all night doing that I don't think you can do that today I'm sure that their their AI and stuff has gotten way too good to allow that to happen but uh man that kind of that kind of started our business and then I you know we had accumulated a bunch of email addresses and stuff just over the time of selling uh and so you know I really started the business to sell my own stuff because I would get here in Phoenix why see the same guys all the time getting autographs and so I just accumulated a huge collection so I started selling it off early on and then you know thankfully pretty early on in the process we picked up some really good consigners which was always the plan that was supposed to be the business model but it didn't have a real good plan on how to accomplish that but we picked up some really good consigners early took a really good care of them and it really just evolved and really grew from there and then you know having a great team around me innovating uh with ideas such as the daily option the tenement option now getting a live option game there's always trying to be a step ahead is really what's what's accounted for a lot of the growth what's the sweet spot for you guys Jared you know like you have to get into financials but I'm always curious you know like what makes up the pie you know of pristine like there's probably sub segments and groups and things like what are the what are the levers for pristine well yeah I mean I don't have the numbers with me here but you obviously we have a different a lot of different auction formats but here's what's wild this is kind of a wave of the future but already so our live auction has only been a thing for about a year and it's already about a third of our business that's fast yeah so it is you know we've seen a lot of growth in that segment um and it's obviously you know where the attention is these days you're seeing it all over the place and it's a ton of fun you know it's it's the entertainment value and the impulse and the drive-through mentality all in one place and uh you know I host a lot of the shows I have a ton of fun with it really do enjoy that part of it um but yeah that's that's what's wild that's where my mind goes when you ask that question yeah so I say I mean a year less than a year yet and a third of the business that's uh that's the number you can ignore uh it follows the trends that are happening talk to our audience and me you know I've seen most of it in my research and in before the show but let's for the audience out there what is the pristine live auction exactly yeah so we run it man almost all day long it starts at 11 o'clock here which would be what uh one o'clock eastern and we run it all until midnight here which is 3 a.m eastern and we're just we're slinging cards all day long sports primarily sports cards we do a memorabilia show periodically like on Wednesdays we do a Pokemon show or about to do a live rip show uh but you come on we start everything at a buck there's never a reserve price and we do like massive stuff I mean I've got here I'll show you one just because we've got this bad boy yeah that's like uh that should be a six figure card we're going to put that at a dollar uh and have a live auction here's it running what's that how long is that one running yeah it'll be 60 seconds 60 seconds 60 seconds all right I wish just like it could be a really good day a really bad day for us but it was about to say okay no one do a lot of questions we add extensions but it's still pretty quick it's like 10 second extensions so under 10 seconds if there's a bit of bumps to 10 you know it's a little longer than the actual minute still but we also sometimes do sudden death on stuff where there's no extensions on some real high value stuff so it's it's it's fun I mean even if you're not buying or bidding just to be there and kind of watch that action as a ton of fun how did you grow audience you know there's a there's there's you know there's kind of leaders in the space for people that were out there has four others you've got what not eBay all these others and now pristine is carving out their niches become 30 obviously rocking and rolling with it how did you guys build audience for that to where you feel comfortable running that card for 60s you know how many people we need to be in the show I've got so many questions yeah yeah no we've built up to it and really in a lot of ways we're kind of a fly on the wall compared to some of those other names right now we're building strong I think we got a really good foundation for it yeah a little bit different we were the host work consignment based where some of the others you're kind of having to do it yourself so any that puts us in a really good position there but yeah I mean we we you know of course we start with a really good customer base but it's something new to teach them you know I remember my first time going and participating live auction as a very seasoned collector and a seasoned really auction goer I was kind of intimidated and I thought this is I don't know I don't know if I want to do this but once I jumped in man I was hooked like I absolutely love it I'm a buyer there all the time I enjoy the action the fun the community so you know it's just a natural transition for us our customers have really taken on to it and really really seem to enjoy it and I also like to like we've always been more of a person personable brand I think we're more approachable than some others yeah and I think that's allows us to really connect you know I want to do it forever and yeah I want to you know I want to sit with my customers and sling some cards and banter back and forth and it's just a really good way to connect as well you can't really do with other other platforms so no I will say those things just make the perfect rest stand out to me as definitely the approachable auction like and like the ever like high quality hey you got pristine in the name brand is great but it definitely feels like it's more approachable yeah and I think I think you see that just with what you see on our website it's really for everybody you know we're not only selling premium stuff we have it and that segment is growing for us but you know we've really figured out over the years the volume game and getting everybody involved so whatever the budget and even on our live shows you know I showed you obviously a six figure card but you know that same show we sell that six figure card we're gonna sell 20 dollar cards so there's really is something for everybody and yeah it's always been been what we've done you know how you source your cards probably 90% of our entire business is consignment based consignment yeah even the live auctions yeah yeah just about everything we do is uh okay this thing this baby is running hey you're gonna get what you sign off you're gonna get what you're gonna get like for better for worse and here's the other thing too so I know you you know you're very familiar of course with with the comp game well yeah but some of these are the live auctions they're their card number one card number two and they don't become comps on the market well ours is different for better for worse uh it says exactly what the card is and it you know we're our data goes to all the comp sites so over or underperforming with always happens in a live auction that's the fun of it right but those do become live comps which is very different than some of the others yeah that's interesting I didn't realize that what funneled that decision yeah it's just been our pro it just the live auction just worked through our same process so anytime we receive product we list it and so it's listed it's a full listing with full pictures and so you know naturally our live auction became the same thing where we scan the item in and we sell it and so the listing is created yeah interesting how do you choose I guess you've got I mean how many cards are you taking in on a consignment what's that fun I mean yeah I mean we get we get thousands of packages a day we're probably in our live auction we're selling anywhere from probably 1,000 to 1,500 cards every single day and that's just the live auction and we have the daily the 10 minute um yeah 1,000 what percent all right what percent are selling at comp like that day's comp well how are we following that is an excellent question um I will say in a live auction environment you've seen it with others for the most part cards are gonna meet or exceed comps generally I mean the market as a whole was kind of doing that no matter where you're buying right yeah everything's trending up yep but uh you know when you get hundreds of people in the room looking at one card and you have that attention on one single card it's just naturally gonna happen but again and and people are there for the deals too like they're man sometimes things slip especially when they're such fast auctions things slip all the time but uh people just saying you like a collection to our 100 cards are wanting to get rid of yeah that and we also have we have dealers you know that are constantly buying and flipping and selling and and using us as one of their platforms yeah you know we become part of the business model for a lot of our big sellers place that are selling cards that are listening uh how does that model work that you know with getting your cards percent all that stuff yeah ours is interesting because um so our our primary selling tier which we would start yet if you wanted to start with us you basically you pay five bucks a card that's it that's all you pay for selling a card regardless of what it sells for in fact if it goes for a thousand plus we even remove that so you don't pay anything so everything else is a zero percent it's just a flat fee is how our model works interesting okay that's fair interesting though so every card five bucks no like if it sells for a hundred dollars that that seller gets a hundred ninety five or whatever like that's way right I think he said hundreds waved or thousand plus thousand plus we wave even the five dollars okay is that because it's a big card that brings attention yeah exactly yeah so we just give a little bit of extra brand baby uh yeah if it's a big big piece obviously those are the ones that get people in you know when you're selling a hundred thousand dollar card you can sell twenty dollar cards alongside of it but that's the card that gets the eyeballs you know so you get everybody in and can sell some other stuff so that's part of the big ones yeah absolutely but as far I know I like it though that's intelligent that's intelligent marketing and smart business model that's but I'll say this no matter how smart that is that's fair I mean the biggest complaint I have with some of the other behemoths bringing a name in them anywhere I'm only going to mention pristine from it all now I'm pristine guy now the uh is literally five dollars a card you know the the percent's fifteen twenty I get grief man it's like and I get looked at the service they've built brand man that shit adds up yeah and it's not in the other part too on the other side just from a business angle the the flat fee works well for us because it makes our customers kind of self regulate not sell us cards that are too low value because again we're we're pumping quick we don't want to sit there and comp every card we just can't we just don't have the capability to do that um you know we have guys who filter things and know that have base knowledge of it and can filter out some real low value stuff and kind of protect some some sellers from themselves because we don't want it to be a negative experience you know we don't want you to sell a card that you're not going to get something back on what's that I mean that's that's got to be a machine it is a machine yeah yeah way above my pay grade I got some great people here that handle all that you know I just get to do live shows and podcasts so yeah but bless with the great team for sure that's if you do a thousand cards every show I mean our day you know you got them coming in and so cataloging them and tracking them I mean that's what yeah I like I like to talk about the business out of these things too like it's like the logistics like if gotta be impressive to keep up with it I know there's all the you know there's these behemoths doing stuff but like for you to figure it all that out in one year and it'd be a 30% hey who does man yeah yeah I mean you know it's funny because we've kind of been sitting on the live tech for a while and it it just hasn't gone to the top of our list and once we started dabbling with it you know I would I would be on a couple hours a week personally for my office just selling a few things and it's very clear early on like okay there's definitely something here like both directions you know I have a lot of fun with it customers clearly like it the pricing is really strong and so pretty quickly we were like yeah we you know we were sitting on it for probably two years and that was so you had that's how you had the decision on our price so you spent the money on the tech you know and then you know it wasn't 100% ready you know you know especially as it got kicked down the road you know you got to revisit it and spend a little more little more R&D and you know tech expense to get it to where it needs to be but yeah back in servers got to be strong baby 100% yes that is that is key absolutely I would have did you latency on the side not even on the side though that's been my full time job for 25 years so like I know I know what that means also way above my pay grade we got good people in that in that area too talking with Jared heavily he is the president founder of pristine auctions Jared what's your favorite collectible that you own or that you've sold that's like just way out there man so my personal favorite item so my wife got me it's I'm gonna I'm gonna even go outside of sports I shouldn't be doing this but my wife for my birthday got me a full-size Iron Man character like from side show you know like the premium format character yeah loved it and then I found out so Robert Downey Jr. was doing a signing for charity I'm like I'm getting this thing signed so I sent the chest plate out he signed it he wrote like the truth is I am Iron Man on it which is impossible something you just can't get you know so yeah so that's probably my favorite that stands out right away I also am a big NASCAR guy so I have a Dale Earnhardt senior signed and race you suit that he actually was photo-matched to a Taladega win so that's one of my favorite pieces and then a lot of them are sentimental you know I've gotten again as a NASCAR guy like Christopher Bells my favorite driver and a good friend of mine and he gave me his first win glove so those are in my office so yeah those are a few things that come to mind right away in terms of my personal collection I like Dale Jr. you know he's got a good podcast a little different he does oh yeah I think he's getting into cards so I've just listened to some of his recent little little bits and I think he's got a got to reconnect with him so this was senior this was a senior suit but I'm wearing senior about to tell you something blow your mind the guy is trying to this going to consign with us so Dale Earnhardt junior like leather jacket it's like like racing jacket or something that's like an original I have to call you if I have to call you about that whether you want to buy it or you want to I don't know it might make more sense to be a pristine auction I don't know it's he came in here the other day and I think I still got his gnome right I got to call it back he's like y'all can sign stuff I'm like sort of like let me know about that one that sounds interesting it sounds real interesting I didn't get any pictures he was he was excited about it or he was proud of it but he's ready to kind of move it the there's some definitely some NASCAR people I grew up you know the man in black I mean Dale's senior saw him but you know freaking pick his motor speedways five four minutes from here and it's one of the historic like classic tracks it's like the old school and it's uh did I grew up and I had my own call that was like NASCAR you know just loved it had every max car I mean I they must have printed two most of those because he had them they're worth way more when he had them than they are now those max NASCAR cars right yeah yeah unfortunately some of that some of that has not held value but yeah it's overprinted like the eighties junks wax there's some crazy collections of that vintage NASCAR stuff out there though man when you scroll social media and see some people show off their collection so here's a NASCAR piece I'll tell you about that it's kind of breaking news here we haven't actually told anybody this but we've done some sponsorships in NASCAR so Thad Moffit is one that we sponsor he's the grandson of Richard Petty yeah well through that they've actually committed now to sell they have an original days of thunder car like the hero car of cold trickle production used and we're in auction that thing so we uh we're we're set in fact I was just talking to our marketing director we're going to start at a buck with no reserve it's going to be wild um so literally a full car the original one of the original original holy yeah original um in fact I'm going to have some pictures on I don't know if this is going to come through I can try to show you a picture on my on my phone yeah or say what's super cool about this on the uh little oh wow yes we can send you some pictures but what's cool it's kind of roached out it's been like sitting in there it's been like sitting in there on their lift in the garage are you serious but that's it man that's like that's Tom cruises car right there days of thunder right yeah that's going to be when I think they're going to they're working on a sequel so maybe we can time it we'll see but it's going to be wild these are going to Richard Petty will tell the story about the car and we're going to go out there and breaking here on collector nation it's right the days of thunder released by pristine auctions we will have that definitely is a highlight clip for us so uh wait how's that going to work started a dollar how long what will be the sort of parameters on that thing that means I'm only not a 60 second auction on that one unfortunately I'd love to do it but I don't know Phil let me yeah that'll probably be in our elite auction so that'll be a 30 day you know give it a little bit run more runway I think there's going to be a lot of interest in that I don't believe to my knowledge and my research there's never been a hero days of thunder car that's come to market so this will be the first one I think collectors and go nuts uh man I mean it's a piece of history so yes it is is uh oh shit I just lost a train of thought yeah you got me like twisted in like I didn't know we're going days of thunderstorm you didn't know I'd be able to talk NASCAR like I would sell a lot of I don't know South Carolina I don't know how much NASCAR was allowed to talk about but you get me going oh yeah Richard Petty you kiddin I know I had all those the STP are you kidding you know I all that stuff growing up the uh my local man was into it big time and it's a strange sport though like I don't know what's happened like I it is so I'm not I don't want to race is now I'm just it's just like I got a hundred other things going on as less it but what's happened both it is a stills pop is still popular yeah it's an interesting case study because it's like their their customer base is kind of shifting so it used to be like moonshine southern very southern all their drivers where you southern accent you know yeah old timers and that was the draw to the sport what's really shifted now a lot of the top drivers are like Cali Larson he's a California kid they're more like the young up and comers they're more they're not really the southern kids uh and it seems like that customer base and not necessarily a bad way but there's been a shift and so on a lot of their top drivers you know Jeff Gord and Dale junior a lot of these real top drivers that had the most draw even Dana Copatric you know a lot of these names that everybody followed kind of in the same era are gone and so it's a sport that's hard to like if you're not getting any sport right you've got to have a love for a team or a driver once you do it's a different sport if you have a if you have a horse in the race you'll watch I'm not watching horse racing let's have a horse in the race you know what I mean Darryl Walchrup that was my underdog so we got to get the ball truck the love the love the drive ball trip is he he's got a wall trip in racing at all there's been some different wall trips right Michael Michael's now commentating Michael Walchrup he does a great job and then Darryl Walchrup is kind of old G that's my guy yeah oh man he's still around like he was I think he might have retired now but he used to do some commentating too and did a great job yeah he did so they're still involved in the sport for sure yeah I can get I'm racking the brain cells but I can pull I could pull some names out of my you know we got to get you we got to get you into a we got to pick a modern driver gotta get back into I gotta get you in maybe you mean we'll go to a race you come see the shop we'll do some business we'll sit down here in the studio do a follow-up interview and then we're gonna we'll get a race or something I mean you're not that's me twice I mean we'll just figure that out you know go into the race as a whole different thing you know it's like it's like it's a hard sport like I don't know adapt or adopt like just from the TV screen so here's the other part about it too so I've been getting in personally my son and I have really been connecting on I racing so I racing is a simulator it's a game it's like a video game but a very I mean drivers actually use it to learn tracks it's very it's a most realistic simulator that you can you can you can use and man I tell you what driving in circles isn't as easy as it sounds it is a challenging thing to do and I can I'm getting so frustrated with that thing but you really learn how good these guys are like any sport like Ryan you're I'm sure you're an athlete yeah what would you play football guy I play basketball me too so you and I when we watch basketball to a guy who never played basketball understand how good these guys are in the NBA right yeah it is a whole nother level if you've played the sport you understand how insanely good they are what they do same thing with with with now you know these guys are incredibly talented and I don't think they sometimes get the credit they deserve it now how highly talented they are we have a BMW performance center here and I've gotten I had an M5 I don't know 15 years ago that I got out there on that track and tore it up and then I let one of their drivers drive it with me for it for me he was like this is what this car can do like exactly there's a lot more that goes into it than you realize that it's like I wouldn't have been comfortable doing that I felt I felt comfortable I didn't I was never worried but like they also showed you like how much that what that machine can do like I didn't I didn't have that quarter to put in the in the slot to make it do that but it's another way it's crazy what's happening with pristine the rest of this year like we you know lives taking off it sounds like what we've got the days of thunder release coming what else are we excited about yeah I mean a big focus is live you know getting more elite items the daily auction just continues to pump you know we do usually thousand plus lots every single day in the daily and again we're we're big on no reserve stuff so daily auction everything starts at a buck no reserve on anything live auction never reserves everything at a buck we're going to start that live breaking channel on on the live I'm going to host a show coming up here this Monday so that should be a ton of fun I think that'll take off and be a lot of fun so yeah we're just going to you know see what everybody likes and keep keep keep trucking on that I wonder I mean what is it about this format it's it's fascinating where you know I've been talking about live shopping I actually I've never I forecasted podcasting I've been podcasting 10 years my business shows been number one on Apple for four years and it's I saw that coming I talked I was that I got I spoke at a FedEx of it in 2018 2019 and said live shopping is coming like I saw that coming as well and now it's it's taken seven years but you know COVID certainly helped but man I I what what do you put how do you make sense of it all I don't know see I remember and I don't know maybe you tell me but I remember the first live selling experience that I saw was in clothing I think it became really big and really fast like I think it was everybody on the planet was selling for all I don't know what happened to them but they were everywhere and that was all live selling right there's a case study right but yeah and I think it just kind of you know people saw that and we're like man you could bring that to other industries without a doubt yeah and it's an intimidating it can be right because again at my personal experience it felt very intimidating but once you get used to it and jump in man it's it's an addicting again it's the community it's the live experience it's happening now you get it now it's just all of the things wrapped up together that I think you guys were doing breaks uh you know we had it years ago we actually had pristine breaks and we were doing it for quite a while but with the allocation game and everything we sunsetted that yeah um but uh that's kind of what we're bringing back it's gonna be a little different it's more like repacks and things like that that we'll be doing but we have some uh you know some exclusive repacks and stuff that are going to come to the show that are very transparent and you know you open them live all of them are available you know exactly what you can you can hit and so that I think will will change that game for us so and for us like I we want to be fast like I think for the breaks to break a case of cards it's a long experience it's fun uh but it is a long experience and so it's hard to make that make sense sometimes there'll be a day probably where we have a channel that does that but that's just a different monster you know so I think we're gonna do like the one card packs and just rip them quick and move you know I like that I will say this this is my thing now I'm a fly by break uh okay what does that mean I jump in and I buy it and I just wait to see what mystery shows up in the mail so you're going to watch the break out I do watch the break I probably have I have four packages I have four show up a week packages I have no idea what's going to be in it I want to know they better than they are worse oh what a surprise was one out of five is pretty surprisingly good or like hey good better than expected before you're doing pretty good four to five or no you know yeah base central that's interesting because I mean you know I do think the the watching the live break now the live breaks are so long so I get it but like that seems like part of the fun and experience right to just watch it oh what am I gonna hit I like jumping in and winning the the bid like if it'll I'll kind of I kind of get a good value I watch where the numbers are going to try to get a good number on what the breaks look and like and so I'll do that part of it for like 10 minutes and then I'm just I'm out I don't care like the uh get it the mail surprise me um I mean I'm not doing like $5,000 you know but I have drop a couple other rides surprise I get it like it's kind of like the okay are you a guy who wants to know if you're having a boy or girl before it happens or do you wait until so this is you now I'm thinking maybe now because of the break thing maybe you wait do you wait until the hospital to know if you're having a boy or girl I have four boys so I have three I'm with you we're coming I have three hey yeah I understand look at this how how are yours minor 15 10 and six just about a five year gap between the three how about you 10 13 14 16 okay so uh minor a little old I get a little older like as a whole but um yeah all boys and I my I had two of my first wife and then my wife and I've been together since my first two were two and four so is all they ever really known as being together with the four and I and I have we have them to half the time and then we've got Nash who we had together all the time we've got his hers now we got modern Brady Bunch and um but I'll say like both of my you know my ex-wife and my current wife both both were the types that wanted to know that I didn't I didn't care like could I have been someone that didn't know yeah I could have been someone that didn't find out but I wasn't like no we're not finding out I just went with what they wanted you know yeah I'm always to me it stresses me out so this is to the breaking this kind of kind of bringing it together right like I want to know man like I'm gonna be surprised if you tell me now and then I can be prepared exactly I mean I'm like a guy who likes to surprise me high risk tolerance like not like jumping out of planes with my life but you know that's how I'm an entrepreneur in multiple companies like yeah you got to be able to throw the chips in the pot you know like you got to slide them in you know but you get one life to live baby you gotta let legendary responsible legendary you know but a lot of you will but it is fun for me I just almost become a thing for me I mean I didn't always do it that way it's just been reached like the last few months I just do the drive by and I'll say this I did a drive by you're gonna get together this year so and this one's a big break I mean I think I I brought three spots and about a hundred five dollar spot I had 450 in the game didn't watch any of it and it was like one of the newer football high-end box products they opened a case and you're not gonna leave this it showed up okay there's there's three cards in there they were all three literally the same quarterback autos the same card out of 99 I had three of the 99s they pulled out one case literally three and I'm blanking on his name he's Miami's quarterback who played Quen yours Quen yours the chances of all three of those being in one case I I've is it ever happened and like that whole that break must have gone crazy like they're like because they've not only that got one they got to two of the other teams that I'd won didn't have any players so I didn't get anything so but the three I literally nailed nailed because I had Miami and got three Quen yours autographs of the exact same variation huh yeah we've seen some of that weird collation stuff I'm sure that's just a factory thing probably whatever but I was like has this ever happened in a break where they had three autos out of the same series maybe I don't know I'd never seen it and I didn't watch it so I would do I didn't get to watch it live but they all showed up in the mail I'm like it was a little bit of like oh it was fine they're right 125 dark cards you know there you go nice well there you go not to and can't complain about that no so my history and breaks is interesting you know I I always dabble into I love box breaks like I always into them for there was a period of my time where that's all I was doing every night right yeah well my third son we actually adopted out of Utah and we got stuck in Utah because the way the adoption process works you got to stay in the state for a couple weeks until everything's official and you can get out of there yeah so as an entrepreneur I'm like stuck in hotel room for two weeks I'm like I got to do something so I found a local card shop bought some boxes brought them back got on the pristine auction Facebook group and like guys I'm stuck in hotel let's do some box breaks I love that so and we actually pulled some crazy stuff I should pull up those videos I remember us pulling like a luca rookie auto crazy stuff so yeah it was just a fun thing to do just to kill some time and then that's when pristine breaks was born we were they just kind of evolved from there like hey this was kind of fun it worked let's just keep doing this and then we sunset it from there but I guess we're kind of you know we're on the way back on the way back up with this live show we'll do we'll do some of that stuff again yeah the repacket stuff's interesting like you know it's like I mean what knots it all kinds of heat I said what you're gonna mention them again but I had to because it kind of went there that the with the whole lawsuit stuff I mean yeah I haven't heard much about that since I saw the original kind of right up so it'll be I defended it like you know like if you pay for something and you get something it's a little different than you know putting a quarter in a slot machine and you either win a lose you know you're getting a card the odd but but then I watched a few breaks and I'm like this feels like a casino yeah and some of them are probably not you know it's a little wild west out there you know and again that's why you know I like what we're building because we control it a lot more than a wild west but you know there's some probably not doing it very very kosher I mean I'm all for taking look I got to pick some big ideas for taking over that vertical screen so we should talk but like all right but it's from a marketing perspective but I was like watching that breaks and I'm like this is feels like Vegas overload I don't even know what's going on I got boxes up here you know I was waiting for Vanna White to come out and open up a case or something you know like what I mean I was like I might would buy into this but I have no fucking idea what is going on right now like yeah yeah we you know that's something that we all anytime we did breaks like I definitely don't like the formats where you couldn't get nothing yeah I think there's always got to be a format where everybody gets something that's what's one thing I do like about the repacks number one I think the value is better overall long term but I also think that you know obviously everybody is getting something and kind of knows what the top and bottom looks like so yeah exactly this is single card and we're doing the culture station I've built the mechanism we're doing digital pack openings you know that's built off the inventory live inventory in the store yeah those are huge yeah so that's built our app launching if I say next week I'll have to make it happen don't do it don't do it in the next few weeks you know Jared let's just say it single trading card store app that has more functionality than some of these behemoth brands I'll just say that we'll leave it there uh so happens when a marketing tech guy opens you know it gets into the hobby look out and I'll have to check that out yeah it'll be fun the um hey man this has been a lot of fun how we got to go to race or something hey say yeah let's do it I'm all about that you're taking a closer game we'll do a Clemson game you gotta get down for Clemson Clemson football is a is an experience that's uh up there in its own right so we'll get to Clemson football game uh it's uh hit some NASCAR or something I I still got some contacts I need to just like dust those those off or something yeah no honestly anytime you guys race is all around you when you want to go to race you hit me up I'll get you VIP passes look at your whole experience you and the boys yeah and you guys will have the the behind the scenes that's the real experience your boys will become fans once they do that all right Bella write that down yeah you're gonna hold Jerry on it never say that's easy I get him here to the boardsville yeah we're drops of dates for us Jared uh website social media etc etc yeah um you know website of course pristine auction dot com um be sure to check that out daily for the daily auction and then uh we're on all socials at pristine auction so be sure to check out there we're doing a lot of crazy stuff there the social team is putting me through the ring or these days if you go to our instagram you'll see what I'm talking about um so yeah we have a lot of fun anything for a few clicks you know we'll see what you can do I love it hey man but you're great on camera and you're obviously comfortable like that's the smart move for any business these days especially if you've got a founder and owner that's like you know you can do it and like get into it and enjoy it like it's it unlocks a lot of stuff it just shows like an approachability and that's why hey things are looking good yeah I love it love the hobby so that's why we're in it appreciate you for coming on brother thank you yeah appreciate your ride hey guys you need to find us the collector nation dot com that app is launching next week that is the full media experience of collector nation it will have links highlight clips and everything from this episode with Jared from pristine auction will have links to all their stuff through live shows go check that out hey I don't want to get in get that uh mantle card you know I'll just say and hey can I get it for a dollar no but get in there five dollars card though man that's where you need to be yeah you get to overload some cards you need to go that's where you go that's called fair that's why they're growing that's why we love the hobby we appreciate Jared we appreciate you see next time lecture nation thanks for tuning into the show be sure to follow us on your go to podcast platform and catch the full video episode over on youtube visit us at collector nation dot com and follow ryan on instagram at ryan allford now get out there and collect yours