How Upper Deck's Deal with Michael Jordan Went Down with Paul Zickler | The Hype Special Edition

With the news that NBA GOAT Michael Jordan became the first legacy partner in Upper Deck history, Cody welcomes Upper Deck Director of Sports Brands Paul Zickler to the show to talk about how the deal went down, how Upper Deck has thrived during a tulmutuous time in the hobby and what to expect from them at The National in Chicago in a few weeks. Join us for our Pokemon Pitch Black Rip Party Saturday July 18th at Mojobreak Shop! Save 15% off all TCG product from 11AM to 4PM. Coming to The National in Chicago? Don't miss our Customer Appreciation Party with  @SportsCardsNonsense  Thursday July 30th featuring special guest appearance from Jackass' Wee Man! Reserve your ticket now, must be 21+ to attend: https://www.eventbrite.com/e/mojobreak-x-scn-nscc-2026-kickoff-party-tickets-1990448134953?aff=oddtdtcreator&keep_tld=true Go to Mojobreak.com to get a spot in breaks of the latest releases & more! Visit our shop in Santa Clara or order online at mojobreakshop.com Watch this episode on our Mojobreak Media YouTube channel - https://youtu.be/1RSeSa0O3-M Learn more about your ad choices. Visit megaphone.fm/adchoices