Inside VeeFriends: Building a New IP in the Modern Collectibles Market with Zachary Owings

In this episode of Collector Nation, Ryan Alford sits down with Zachary Owings from VeeFriends to explore how one of the most talked-about brands in the hobby is being built from the ground up.

The conversation dives into the Topps partnership, product strategy, and how VeeFriends is navigating the balance between collectors, investors, and flippers.

Zach also shares insight into the future of the hobby, including why fictional IP may play a bigger role than sports cards and how new collectors are entering the market.

This episode is a deep dive into where collectibles are headed—and what it takes to build something that lasts.

🔑 Topics Covered

• VeeFriends brand strategy and growth

• Topps partnership and distribution

• Collector vs investor mindset

• The rise of fictional IP in collectibles

• Market dynamics and demand

🤝 Connect

• Ryan Alford
  👉 https://www.ryanalford.com
  👉 https://www.instagram.com/ryanalford
  👉 https://www.linkedin.com/in/ryanalford

• Zachary Owings
  👉 https://www.instagram.com/zacharyowings
  👉 https://www.linkedin.com/in/zacharyowings

• VeeFriends
  👉 https://veefriends.com