Grading, Breakers, and the billion-dollar collector economy

What does the future of the sports card hobby really look like?
In this episode of Collector Nation, Ryan Alford and Brian Ludden unpack the most important trends shaping sports cards heading into 2026 — from grading and raw cards to breakers, Fanatics, Pokémon, and playoff-driven market spikes.
Inside the conversation:
Why grading has become mainstream — and won’t reverse
The role breakers play in driving demand and visibility
How raw cards still matter in a graded-dominated world
Why the hobby economy may be far larger than reported
What Fanatics and Topps could mean for pricing and access
Playoff quarterback cards and potential market upside
Which hobby trends could fade — and which are accelerating
This episode is a must-listen for collectors, investors, and anyone serious about understanding where the hobby is going next.
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📺 Watch the full video episode on YouTube.
What's a trend in 2026 that either continues, starts or dies? I think the grading thing is going to continue. And buying raw cards is kind of the equivalent of car vomit. Man, I hope this thing shows up good. But use cars are messy. Raw cars are kind of messy too. So I think grading, that trend, I don't see that genie going back in the box. Logan Paul, he's auctioning his ultra rare Pokémon card, the Pikachu Illustrator, and you know Pokémon. But you're not really a Pokémon person. No, tool, here's the thing. I ordered a bunch of singles from all the Japanese players because at Cowboy Stadium, Japan plays their twice in a World Cup. I'm going to put my Otani up there for like, stupid money and see if someone buys it. Because those guys have money when you travel for the World Cup. Welcome to the Collector Nation podcast on the Radcast Network. From chasing Grails to Colin Bluffs, we're going inside the hobby. Are you ready to collect? Let's get at it. Here's your host, Ryan Alfred. What's up guys? Welcome to Collector Nation. Here on the Collector Nation podcast network in the lovely beautiful Collector Station in Greenville, South Carolina. Always got Brian Lutton, my buddy, my partner, my Kimasabe, up in Chicago. He is at the, I don't know, the Lutx home mound. Lutx King, the Kingdom of Lutx. That sounds right. Is that good, Brian? Kingdom of Lutx. I wish. But I'll go for it. Yeah. It's a manifestation. Look, this is what you need to know about a high-powered sea. The dude's not feeling well. Running a fever yesterday probably still got a little bit one. And the dude is rocking it, making decisions, caching checks and snapping necks daily. You can't, you know, like, you can't stop, man. It just doesn't stop. So you do it all day. I do it all day. And it's like a sick day doesn't happen. It just doesn't happen. Which, which, that's what I signed up for. That's what you signed up for. Yeah, 100%. We're blessed to be able to do it. Yeah. Yeah, man. It's crazy. We've lost going down. It's been weird the holidays. I mean, it probably, I don't know about you. In some ways, it already seems like a decade ago that that was on quasi vacation. I'm using air quotes. I don't know if entrepreneurs and CEOs and founders are ever on vacation. But you were freaking on an island. Is that feel like a lifetime ago already? Yeah. I mean, it was like, it was unbelievable. So in Costa Rica, that's where we were. But not an island. But anyways, in the, in the it's miss. I didn't want to, I didn't want to necessarily say. I'm like, well, Brian wants me to like, not that you would just like care. But some people were, you know, like, we're exactly the destination was. It was awesome. Went to, uh, went to manual Antonio. My brother has three or four places there. That's freaking sick on top of mountain. Um, had eight people with us. The whole family. It was just a great time. Um, and I, I, I definitely went, um, I took some time. I took a, you know, probably two or three days where I just didn't plug in. And so I was happy about that. You have to do that. So not that anyone's listening. That's like cares. But you have to unplug no matter what for a couple of days, uh, even when it's difficult. Now would you, for our listeners and for me and Bella and anyone else, would you recommend Costa Rica? Yeah. I mean, it's really, it's, it's really lush. And there's tons of wildlife. You know, we saw monkeys and like crazy birds. Like it's, it's a really, uh, rough. It's like a robust, uh, animal planning. Okay, animal planet. Uh, okay. All right. Yeah. Being gorillas don't get along. I don't know why. No, these are monkeys. Like these are small monkeys. You could probably take one. Yeah. So some movie, you know, previous night or some monkey that starts like primate or something. I don't know if I like monkeys either. I had curious George growing up. It might really like hurt me. Like if I think they're mean. Yeah, they'll just jump on your face. Yeah, yeah. No, I've been, I've well traveled, but I have not made it to Costa Rica. So I was just curious. It was, uh, it wasn't on the recommendation. Great place. Hey, uh, I was pointing to my bear's hat. Yeah, I did laugh bears. Dude, I thought about you last week when the pairings came out. I was like, dude, Ryan's getting screwed. But it's also a hedge. Yeah, it is. But man, what? It's awesome. Like excited. I mean, especially even the bills have been playoff bound forever. But like Jaguars one year in and a new coach Trevor rocking it. So I'm happy for them. I just wish, you know, could, could my two teams not, not, not, and they're, and everybody listening to one. I mean, you can't have two teams. Okay. I'm a Clemson graduate. Lifelong Clemson fan, Trevor Lawrence, won a national title at Clemson. So I root for him religiously as, because I'm a loyal fan, uh, all the way around. But admittedly, my team since I lived in New York is Buffalo and Josh Allen. I never became a panthers fan. Sorry, panthers people. Well, I don't root against you, but I just never rooted for you. So I would have been your third team. You know, maybe I can't do three. Two is all I can do. I can barely get away with that. So and then, but man, they're kind of like the two. I don't know the favorites, but probably the AFC favorites. I think I think who wins AFC is going to have our time against the NFC. We'll get to that. But I would like to have seen it a cup, you know, second or third, you know, the championship. But what do you do? Get it on the loose. But I can, you know, it's like, and I think Jacksonville's going to win. I don't know why I just think they're hot. I think Buffalo's defense is a little sketchy. Josh Allen can always be Josh Allen and put on the cape. But I think playing at home, Jacksonville might be the difference. It's a pick them game pretty much. Yeah, same with the Bears. Do you believe we're playing the Packers again? No, we've played them three times in the last five weeks. Yeah, they Packers, if there's like trajectories going on, you got like Bears, Jaguars, few other teams up, up, up. The Packers have been fading. They've gotten crushed with injuries. I know it's, it sucks, but maybe not for the Bears. Well, I'll be there. I'll be there cheering them on and fair down. Oh, shit. I didn't get my invite. I would have, you know, it's probably the nail. It's a man. I'll get it down after the game's over. Yeah. Oh, man, I thought about going to Jacksonville, but it's just not in the car right now too much. And like on the finish line here, I got to stay focused. I need my Sunday afternoons for I'll have the games on in here. We got four, we got 130. It's projector screen. We got multiple TVs. Oh, boys and I would be in here watching the game. Yeah, I'll be yelling. I won't even know who to yell at. It's a weird, it's a weird thing. This is probably the strangest game, you know, where I am in my fandom as an adult, like equally torn between this one. I mean, it's like picking your favorite son. Exactly. You can't do that. I can't. Maybe one day I have a favorite because, you know, he like helped me mow the lawn or something, but it's a short term, you know, it's equal opportunity to please dad. So I mean, you never know who might be at the top of the list, but you don't have a favorite. It's just, you know, favoriteism in the moment, but all that said, it's going to be great playoffs. I feel bad, like I hate to be the guy that hates on the people that win all the time. I don't like to be that guy because, like, greatness is wonderful. But to not, you know, there is a little fatigue if you're not a cheese fan, so to not have them in it, to kind of let someone else have a shot and a little fresh blood, it could be exciting. Yeah, I'm okay with that. Yeah, bears going along. Well, I mean, look, yeah, three of those quarterbacks bears. Yeah, Caleb, yeah, Drake May. We might, I mean, they're probably the top of the heap favorite. I don't know if I agree with that, but. Oh, next. Oh, next three of those top rookies from last year. All playing well and in the playoffs. And one of them could win a freaking Super Bowl year too. Yes, sir. Hopefully your studio looks cool. Dude, got new mural in here, man. It's a, it's a fabric mural and full transparency because it, you know, it's fancy and it allows for changing out. You know, I'm kind of a ADD guy, you know, other than my wife and a handful of collectibles, I really have no attachment and like to change things a lot. I've moved like 12 times. Not because I had to. And so I needed something I can change out when I need to. So, but it's cool. Got a little put your station graffiti going on. Got a air Jordan shoe on the wall. And I had it some, a pop of color is my wife would say. Yeah, it's a good color. I like it. Yeah, man, it's rocking and rolling. Right, look, we were made. This thing's coming to life. It's like living and breathing, you know, like breathe in, breathe out. I feel good about it. Yeah, and that's the same thing with the card shop done in Dallas. Oh, dude, I watched the man. I know I told you like I did rise and activate. I've been in big places and watched active and activated brands. Dude, that place is fucking huge. Yeah, it's, it's, it's a lot. Everything's been in Texas. I know. It's awesome though. Look, I don't know who was doing the video. I love the fact that he walked out that side door or whatever it was. Oh, and there's the stadium like, uh, you know, 25 feet away to the bleachers or whatever the seats. Yeah, it's unique, unique place. It's gonna be cool. We got some pictures. We'll show you guys. But yeah, it's, it's, uh, you know, we're getting there. February 21st. Top's rip night. That's where we're going to be. Dude, I can't wait. I'm booking my travel. Take the road on the show, taking the show on the road. Yeah, we're taking the show on the road. We'll, we'll, we'll get in at least one while we're there. And of course, we'll have content that will be plugging away on all the socials between LudEx and collector nation bringing you behind the scenes of rip night. And, um, I know we're going to have, uh, think some V friends there, maybe. And, uh, other who's who of the, of the whole hobby? Yeah, it should be, uh, Ryan Ludden's going to be there. I mean, that's all. Ryan Altered. I mean, Brian. Ryan and Brian, I'm going to get too big giant fat heads of our, uh, our, our, if I get started somewhere, put it on there. And I just, I'm just going to carry it around the stadium and get my carer man to like shoot some stuff. Like, uh, I'll have this like bouncing around. Haha. Caraculture. That'd be great. No, but, uh, what's happening in the hobby? I mean, a lot of happening in football, lots happening. I mean, you've got obviously the years turning over, um, it's sort of the land of fanatics and tops coming. You know, like, it's, it's been coming. But I think this is the year where it starts to really turn, right? Yeah. Winters coming. Winned. Yeah. Oh god. But I'm actually like, it's, I just want to get it over with. I know. Just move on. Like, let's do this thing. And, um, unfortunately, the, the draft class is pretty weak. Um, but, you know, right, I'm not crying for those guys at all. So yeah, I mean, I, I think the hobby, like, interesting, like, what do you think? What's a trend in 2026 that either continues, starts or dies? Uh, I think the grading thing is going to continue. I, I just think here, and here's why a couple of reasons. I think it's become mainstream, finally. And for good bad, I have no opinion on like whether that's good, better, different. And with all of this sort of new money, all of the institutional money, whatever you want, they want to know what they're buying. And buying raw cards is kind of the equivalent of Carvana. Man, I hope this thing shows up good. You know what I'm saying? Use cars showing up. And look, I, I started Carvana before Carvana. It wasn't called Carvana. And it, uh, operationally just blew up. Uh, it was marketed really well and operationally a nightmare. Um, but use cars are messy. Raw cars are kind of messy too, you know, what exactly am I holding here? And not everything is as it seems. So I think, I don't know, the new people, all the, I just think grading that trend. I don't, I don't see that genie going back in the bottle. No, I think I don't either. I mean, the time it goes back in the bottle is when they, they're charging whatever. And there's just not that big of a difference between raw cards and greedy cards. And yeah, if there's always going to be that, like, the 10 is worth X. Yeah, five X 10 X, sometimes more depending on what it is. They know, they'll do that. But I also, I think it is the opportunity for the raw card market. Because, um, you know, like my son who he pulled the, like, Stafford kaboom, right? Like, he's like, if I send it out, it gets graded. It's three months, four months later. It's, and like, that's when football cards are terrible. So he went to a show and sold it. So I think it's, it helps the, the, the velocity of the raw card market too. Yeah, I agree. And I, and by the way, right now, for some, I hate raw cards. I'm staring at about 10,000. I mean, there are a lot of stacked on cases and in cases. But, you know, if you are trying to sort of dabble in long-term investing, I think if you put it in the safe, you probably kind of want to know what you got. Not that raw won't still be worth money too. I just think there's some, some amount of certainty of knowing exactly what you have in hand. Because do you think it's a little, if you don't know what you're doing, and you're holding a card that looks nice, and for all intents and purposes, you would think, and there, I think there's a lot of misconception out there. Myself included 18 months ago. I'd look at a card and go, oh, that's a 10. And every 10 to me, exactly. They all look like 10s to me. You know, I say about my ex-girlfriends at some point, they all look like 10s. But, you know, but now, well, if I get them out of the microscope, it's absolutely a bunch of 6s. You know what I'm saying, Brian? I mean, it's there. But, but it all truth, you really do what, like, graders do, and you start looking at them. You know, you think you're holding a really nice card, and then it is a 6. That's the big difference from the 6th and the 9. A little bit. Yeah, it's hard. Bloody Chris who married a girl he met at the bar, you know, like, I mean, there's a big, if we're talking about that, there's a big difference. I know. But cards, though, cards, you know, everything I've scoffered something you don't see unless you get it like, okay, in real white light, and like, it's not, yeah, anyway. I do think grading will continue. I don't think PSA isn't any, maybe, if the government does, the antitrust comes here, I don't know if that's actually going anywhere. And they got bigger fish to fry. You know what this, like, this is like that game, like, Mary Kill and, you know, Kiss Mary Kill. Kiss Mary Kill. Kiss Mary Kill. Hug Mary Kill. Yeah, exactly. You're saying that, that you're saying the grading would be the first one, Mary. Yes, that's correct. I think Mary will continue. I don't think I will be surprised if, if we're doing this show next time next year. And we go grading was down 37% on the year. Impossible. Impossible. That's sort of a no-brainer. What's going to happen with PSA and how many more companies are going to buy? I don't know. And we'll see. But I hope that I'm, yeah, they can sell to them. Exactly. Yeah. You know, 500 ml. Look at that. Yeah, you'll take that. Yeah, I mean, no. That'd be nice. Wait till I get some shares, but yes, yeah. The, uh, so I think that's going to continue. I'll say this, that I feel very comfortable making a prediction. I feel less comfortable about specifics of like modern cards, because one company holds the deck here with all the licenses. And I think there'll be some great things. And I think it'll be cool. But it's all speculating until some of these things start coming out. And the response comes. And well, what's 2026, 27 draft class look like? I don't, I don't. Not good. Not good. So, um, I don't know. That's hard to predict, uh, exactly where the demand will be. But I, I hope and pray I'm going to say this to make it. I'm going to man it. I don't believe in manifestation, but I'm going to say it. I believe in your fucking word card, but, uh, but I'm going to manifest it. If there is such a thing, um, technology will prevail in 2026. Like, as in, you know, we need more tech and solutions, right, Brian? Yeah, yeah. And, uh, it's tech. And then the other thing for me is, I think we got to be, you know, I think there's going to be some M&A deals. I mean, obviously PSA and Beckett, but I really think this industry is at a point where a lot of people are peaking over the fence, a lot of these PE firms, a lot of these other companies that can drive business from a collector. Um, I think this year there's going to be some, um, movement in, in, um, M&A. Um, the one thing I'm not super confident about, and they've crushed it. So, like, I'm, I'm not like that guy, like, crying and, you know, knocking people down because the people did it, crushed it, but it's the repacking. Yeah. I just, I think the grading gets a little, the grading backlog and paths are business. And then all it takes is a gambling thing to be like doing your out. So, um, I think that's probably something that, that, you know, doesn't work. Fad, a bit of a fad. Yeah. And the fads here, like, when, when I say it's not going to work, it's not like, this time next year, there'll be none of them. It's just like, I think it's just like, people migrate to different things in this industry. So, I had an idea and I may or may not have like, um, prototype, the beginning of an app, another one last night. It's tinkering around. So, you obviously have a arena club. This guy's doing digital pack, digital slab opening. So, why wouldn't that concept work in the store? It does. I don't see it that off. I've seen it. The trade shows and I, and maybe it's there, but, and I haven't been in a shop lately. But having your own, like, branded to the store, digital pack openings. And that way, you know, you sort of over, you know, they get the fun. It's almost like they, they came, they truly came to the casino, you know, like, physically. I don't know. Is that, is that a bigger thing that I'm aware of or is it, I don't know? I don't know. I think, I think that, I mean, I've seen them for sure. I just don't know if you can, like, they can do the probability. You'd have to, like, figure out the probability. Or, like, I think what I would do is, like, I would just get a bunch of five to $10 cards. Yeah. When you make your first purchase, here's a, here's a mystery pack. And they're going to give between five and $10. I think it's a notion, I think, kind of like you said. And I just kind of, I don't say I refuse. I'll probably have one eventually because I just know how this goes. But a spin wheel, you know, like, at the trade show, I get it. I just don't want to put the spin wheel up. So like, there's got to be a digital. I could, I could build that app and on, like, have it on a big, I have a rolling 27 inch monitor on the floor already. We're just going to put on that thing. Bro, we are at the national. And the people next to us, I think it was, uh, there's one 30 point. And they're like, I'm so fucking sick of that wheel. I'm going to punch and, and, and, and freaking people. People love it. They line up for like, they line a block away for a hat. You're wearing like, they'll sit in line. People love sitting in line in this industry. Oh, God. They love it. It makes it, I think it's like, uh, I write a passage or it validates. Like, maybe what they're doing. Yeah, I'm, I'm not it. It's like waiting, it's like waiting for a bar of Chicago in line for a bar in Chicago. I'm like, there's like in the, in the, in the five degree, uh, weather. Yeah, with no coat on, don't have a line. Dude, I've been in that line in Chicago when I was 21. Man, and I didn't have the clothes proper clothes for that Chicago wind. I have no, I don't get cold. I mean, I'm in shorts. We're 75 degrees in Greenville. And I guess we're in easily now. But the, uh, I got shorts on, man. Wow. It's like, it's unbelievable. But, but 25 degrees, man, I didn't, I had like a giant standard jacket on. But when blew through to my bones, I don't, I still think I have like our thread, like Chicago wind arthritis in my bones. What circulation issues? But no, man, I don't, they do love laden in some lines. I'm going to actually hire some people on the grand opening night and, you know, pay them to just act like they're waiting in line. They don't bring more people. It does. I'm kidding about that. By the way, if anyone's listening, you don't know my dry sense of humor by now. One, one out. Yeah. I'm, I, I bought, um, did you ever do those, um, socks them like the warm socks with electric batteries and all that? No, my son got some for Christmas. Do they work? I bought some for the game on Saturday night. He says they do. I refuse. I get hot enough. I would, I would look like if I was on this podcast and I had those on right now, I'd be a ball of this sweat. Well, you wouldn't wear, you wouldn't wear them on the show. But I'm saying, even in the cold weather, Chicago cold, Chicago cold, the only time I might wear them. Yeah. You guys got to get the fleece line stockings. Yes. Yeah, so all that stuff I have to do because it makes it more enjoyable when you're there and you're not like freezing your ass off. Because you don't think that's what I realized when I was living. I was, I did like a six month project. So I guess technically project living. But long enough that it wasn't like a weekend. And you realize that even if it doesn't have the style that you were going for or whatever, being comfortable and warm so that it doesn't take over the fun. Like of whatever the moment is. You should talk to Heather and my wife. They'll be like six inches of snow and I'm like, you're wearing heels with no socks. Doesn't care. She's like fashion. That's my wife. Yeah, they'll get along swimmingly. That's, that's Nicole. Yeah, she's, uh, but she gets cold too. But she will be rocking, you know, heels and in anything. Whatever. Yeah. Exactly. You know, a couple of numbers that you can't ignore. 381 million spent online in December. Online is the important part. Online. Not we had, we had, we talked for this yesterday if everybody listening online. So 381 million online in December. And we all know from trade nights, everything else that's that's probably like, uh, the equivalent of like 10 high-end card trade nights or something, uh, depending on where you're at. But no, I mean, there's probably a billion dollars every month. If you, if you really got down to the, how what's happening? It's one of these things. You think more than a billion. You think about taking all the card shops. Yeah, that's right. All that money in saying this is a revenue for this month. And then you go on Facebook and you go on Instagram and you go, dude, this market, like, it's massive. And like, this is the quantifiable one. But it's not even close. I would say that there's probably 1.5 billion a quarter going in. Easy, easy. Heritage auctions reported 2.15 billion in sports collectible sales for 2025. That's for the whole, I mean, the whole collectible space. Right. You could, they scrape it and they find, you know, and I think that's under, you know, like it's from the same thing. I think you could probably put a five or 10x multiplier on it. Right? Yeah. I mean, that's the name. Because what industry is still is dominated by sort of cash in hand at all these shows? Like, very few, very five billion on eBay. What? That right. I've billion. That's I heard. That's just think about that for a second. Like, that's an economy. If I meet of a medium-sized country. I think the GDP of Costa Rica was like less than the GDP of Chicago. Like, it was like 9 billion or something. Yeah. Like, I don't know. It's nuts. Anyway, booming business that I think where it's, uh, scratching the surface of big things to come as long as tops doesn't screw it up. The, um, I'm kidding. They're going to make it great. I don't know. Somehow they've changed the market from, you know, it used to be, what, 50, 60 for a mega box, 25, 30 for a blaster. They've already moved the market. Those, those, uh, tops clone basketball, mega, 85 in the blasters are 50. Uh, hey, congratulations. You know, we, we pulled some good stuff out of the top scrum. Yeah. And a question for you. If you had a choice of where you put the hits and the case hits, does it go into the breaker? The breaker, um, hobby? Does it go into the retail? What would you, what would you do? You need to tell me who I'm, who I'm in. Am I acting as Mayhan? Uh, uh, CEO president of, yeah. Topper, my acting as the consumer. You are acting as a business decision. Hey, I'm 70, I'm, you got to help, you got to feed both. But I'm probably 60, 40, 70, 30 into the breakers probably because that's where all the content is generated and the buzz. So it sort of feeds the whole thing. And maybe it's, I would like to think it didn't have to be that much. And hope for 60, 40 or 55, 45, but at least today and again, I don't, I'd have to really look at some data to know if that's trending up or down. It seems like it's pretty damn popular and only growing the breaking thing. And I'm in it myself. It's been slower last three months because we'd get a store off the ground. But it's, it assuming that looks and he's got more data than me that shows like if that's a trend that's still got a headroom. So there's data points that I'd want. But assuming that you're going to lean towards the breakers because that's where content really flows from brand marketing. I selfishly, I want it to be, I want to be the other way around. Yeah, the other way. Exactly. I, as far as you would, who's seen about sitting in, I would have said the same thing is, is Ryan consumer and even as Ryan's store owner, I'd kind of want it to be the other way. And even fanatics, I'd be like, or tops, I'd be like, listen, like there's, you have a pond that you're fishing in that is like 0.5% of the people will buy breaks. And 95, 99.5% of the people out here, you could get them back in the hobby by one hit. Yeah, but the demand gets the break community, even if it's 1% or how many are people participating, it is the marketing, it's what create the buzz for these products. The Tom, who is 30 and not tech savvy and doesn't do breaks, but he's still a collector and goes to the hobby shop. The reason he wants that optic is because he's heard directly and directly on Instagram, the buzz on how hot those packs are and the downtowns are. That, but that's the buzz is generated off of that break ecosystem. I can't, somebody that really showed me some data to be, and I don't have data, I just know marketing and I know what I see and I hear and I know you're right. It's, it's, it's the, it's the vocal minority, you know, that gets the buzz out. It's squeaky real. I mean, Tom, who gets the hit, if it was all in the hobby boxes at his local card store, doesn't post it on Instagram. If a forest falls in the, if a forest, the tree falls in the forest, nobody hears it. If Tom goes to his local hobby box at 11 a.m. on a Tuesday, because that's when he's off and he gets all these numbered cards, no one gets to fucking know about it. Yeah, you're a marketing guy. So I, I think I'd be 40, 60, to the hobby, but the retail, not retail, but just consumer. But not if you're, but now you, so you got to play the good guy. I had to play the bad guy. Like I like, in bad, in Mayhem, it's not a bad guy. I like Mayhem. I like him a lot actually. But you know, the big bad boss, I had to be the big bad boss and you got to play Brian, the consumer, the cool guy. Oh, it's all to the hobby. Well, you know what? That's why you go second. Yeah, you know what they call that? Don't do sloppy. You're gonna take the option. You're saying, you can have those sloppy seconds anytime, Brian. I don't know how this topic all linen towards one place, degrading and everything. But yeah, I don't have to like it. There's a lot of things in business that I don't just say like, but I didn't make the rules. So it's, but I, I think it does. I think it's the marketing channel. So you got to keep feeding it. But what I don't want and what I am fearful of and I hear and read and all that. This like 80, 90 percent of it is going to the breaker. You know, these loaded boxes. And then I just think people are fucking lying. You know, so I think it's probably is slanted their direction because it is a marketing channel. But I like I choose to believe. So my dad always told would always say when he's trying to be positive. You know, he was his human nature wanted him to be negative. I choose to believe that it's 60 40 and not 90 10. All right. We'll see. We'll see. Um, we got to be hot products coming out. But nearly yeah, it's fine. The final say he optic in prison football hitting the shelves the next week or two. I've already placed my, my orders with my non distributor distributors. I got, um, I got my tops now from the World Series. Yeah. Being delivered this week. I mean, they they've been tops now. It's tops then officially. And they're like, and they're like, uh, about a month ago, they're like, hey, you can cancel. We're running behind. I'm like, no, fuck that. I've been it. I'm in it. Man. I need those cards. Top was top was 25. Top's not releasing today. The newest edition of top was. That'd be great. Like, uh, in living color skit or something. You know, that's how I go. It's an L or I can live in cover. There's a little more, huh, raunchy. Yeah. That was good. Jim Carrey, dude, whatever it happened. He used to be funny. Uh, you got to be serious. Fire marshal bill. I mean, can we bring fire marshal bill back? Are you, do you remember that? That's good. Jim Carrey played the, the, the freaking fire marshal that was a pyramanian? No, I don't remember that. Anyway, go, if you're listening to yourself a favor, go, go to YouTube and look up fire marshal bill and watch it. It's, you'd never, it's so politically incorrect today, but it's very funny. The Damon way and brothers, brothers, uh, tops. April NFL licensing. We'll see where it goes. I, I just want to see some cool SSPs. We've talked about this. And then Logan Paul, he's, uh, auction in this, I feel like he's auctioned something every week. So it's hard to know what's news with him. Uh, his ultra rare Pokemon card, the Pikachu illustrator. You, I know you know, you know, you know, Lutx does Pokemon and you know Pokemon, but I don't, you're not really a Pokemon person. Not your thing. No, a tool. Yeah. You're a tool. Well, I like the art. I appreciate artwork. Yeah. I like, oh, you're looking at him. I just don't know enough about him. And then they have all these different languages. And, I mean, but here's the thing. We ordered a bunch of Japanese Pokemon. And I ordered a bunch of, singles from like all the Japanese players because at Cowboy Stadium, Japan plays their twice in the World Cup. So I'm going to put my Otani up there for like stupid money and see if someone buys it because those guys have money when you travel for the World Cup. Do we have our hits? And we can edit this part out. Do we have no Zachis is sick this week? Okay. And so they weren't able to give him to us. I said, no, we're gonna go that section. Yep. I could make some guesses. The Lutx drag may, Caleb, I bet it's Drake, Caleb and Trevor. How about this? What about the Super Bowl champion quarterback? How much of ours cards worth after he wins a bowl compared to where they are today? Yes. That's, let's go with that one. What were you? We got five minutes four minutes. Yeah. Four minutes. That's fine. We'll finish on this. All right, Brian, as we close out, I mean, I think we're going to come back next week. We'll have our return of the winners and losers on Lutx scans with New Year's data and everything who's hot, who's not, to probably be dictated by the playoffs. So what do we think? It'd be interesting to watch the data and the scans is the playoffs could move along of what that quarterback then of the winning team's cards ended up doing. Like what's the true Super Bowl winning impact for trading cards? I think it depends who it is. If it's Trevor Lawrence or Caleb, I think you can two axles or three axles things. Fitz, Josh Allen, he's already high. I would say maybe one and a half of X. What do you think? I think that sounds about right. But you could also be the argument, Josh Allen's teetering on my home's territory of Super Stardom and he is Super Stardom. You don't know what I mean. And if that's the case, then it's two x city for him too. I think on the I think on a paper, I would agree with you, but then I kind of had good on this my home's territory, not because Josh winning one Super Bowl's the same thing, but it's kind of getting him in that you know, stratosphere a little bit. And then think about what Stafford two times Super Bowl champion if he won. What then? That's going to go up. Well, that's a bonus. Drake May, double, double, at least. May's cards are already high right now. Bo Nix is probably less because he didn't quite have the stat line that may care. I think he might triple, you know, just because his cards are probably lower than market average for, you know, high high playoff team. Yeah. And then what about Bradford? Right? Is it Bradford? Am I saying that? No. Who's the Seattle's quarterback? Oh, that's a, that's the guy from USC. Why don't I keep calling Bradford? That's like Sam Bradford. You think it's Sam Bradford? It's Sam Darnold. Sam Darnold Brad? See that? I'm old. Like, that's how far back I'm thinking, you know, I'm wanting Sam Bradford to still be playing. He played for the Rams, didn't he? Yeah. I think honestly, he could five X. Yeah. Yeah. Darnold, I've been looking at Darnold's and because they went down a little bit, even though he, the team's been winning. He might be a good buy right now because the Seattle's defense, I mean, Seattle might win just because they're defense. True. Sam, it will be interesting to see we'll document that as the playoffs come up watching the the playoff team QBs. That might be a data point that the team could pull as well as we go week to week. Like how how each playoff victory is impacting like, you know, the prism silver rookie of each one. Yeah, let's do it. And I'll, I can kind of do that myself too. I can't actually pull up the old lutics app and I got most of these guys in the old digital collection. So I have to watch that. Cool, 80 final words, Brian, any other calls to action? Bear down. Bear down. That's it. Say a prayer for me on Sunday. It's going to be fun and bad at the same time, but you know, we'll see what happens one o'clock best game of the weekend. Potentially, we'll see what happens. We appreciate everybody for listening collectibles.show soon to be thecollectoration.com. Let you know with that switch over, go check out lutics in the app store, L U D X best trading card collection keeper scanner. And of course, scan those cards to get them up to eBay. So you know, and can sell them when in how you want to Brian, love your brother. We'll see you next time. Good on. Thanks for tuning into the show. Don't forget to follow us on your favorite podcast platform. And don't miss the full video version on YouTube. You can find us at collectornation.com or follow Ryan on Instagram at Ryan Alfred. Now get out there and collect yours.