Custom Over Commodity: Eric Wagenmaker on Reclaiming Memorabilia

I made a couple of relic cards from my boys that posted them online, immediately started getting orders and inquiries. So, I'm like, well, I guess this is a thing now. And there came a point really quickly where I'm like, I can't do this other stuff. Like, I have to commit to this. The collectibles guru shared one of our movie cards. All of a sudden, my followership just blew up. And then, if I had MLB player, he got to hold me to do some personal things for him. Welcome to the Collector Nation podcast here on the Collector Nation Network. Whether you're chasing grails or calling bluffs, you take you inside the hobby. Here's your host, Ryan Allford. Hello and welcome to Collector Nation here on the Collector Nation Network. We appreciate you for tuning in, watching, listening, wherever you are, whenever you are. We appreciate it. We know you got options, but we appreciate you for making us number four in all of sports this past weekend on Apple Podcasts. That's not lost on us. And we appreciate you. And you know, I think part of the reason that happens is because we've got a great guess. And we got one today. He is the CEO of Reclaim Customs. Eric Wagonmaker. How are we doing? Good, man. I'm pumped. I love this stuff. I'm a creative guy. And I got getting back to the hobby with the kids. It's been a blast, but my favorite part has been this custom side of things that's just all between merch and I don't know. And seeing a graphic designer bring some of the things on your videos and stuff to life, man, mad respect. Thank you so much. Yeah, it's been a fun journey. That's for sure. Well, it did funny. It's funny now for me too, because now I'm sort of in the hobby and from a business standpoint. If you to tell me is, you know, a 12 year old kid collecting that this would be anywhere in my career out of them. Hey, sign me up, baby. In your wildest dreams. Did you see that coming? Not at all. No, not at all. Especially when I'm working on the counter at an HVAC company. Yeah, hey, they success found you or you found it. I think. Where's Homer? I weren't spring lake Michigan. So right next to right next to Lake Michigan, spring lake is right out my window about four mile and then Lake Michigan is just beyond that, like another mile. So we're right on, we're right on the fresh coast, brother. What's the attempt of Lake Michigan today? Good. I wouldn't even want to know that last week. Last week, we get dipped into the negatives here as far as the temperature. I don't know about the water center, but man, man, I couldn't imagine. I didn't. I have a houseboat on a beautiful lake here in South Carolina. And I often think about it because you could, you don't want to swim in now. You could eventually stay in it long enough like 15, 20 minutes to probably get in trouble, but it takes it. I imagine there about 15 seconds. We have one guy who does a polar bear plunge right down here in the beach, just down the road every year and everybody's posting it like this idiot getting into the water, but whatever. So what's going on, man? 2021, you know, you get into this reclaimed customs thing. It's talked to me about what you guys are doing in our audience and where the passion lies. Yeah, I mean, yeah, that's kind of when it started. Just kind of fell into it. Like I said, I made a couple of relic cards from my boys or soccer players and they were younger at the time. Like, dad, make his cards. I'm like, all right, I'll try. So I borrowed some crafting equipment and I'm a designer. So I very crudely put a couple of pieces together from my boys that posted them online immediately started getting orders and inquiries. So I'm like, well, I guess this is a thing now. So I'm just kind of from there. So, you know, my passion for sports grew up auction sports with my dad and then collecting. I grew up collecting with my dad, you know, going to the shows and the local card shops. And so it was definitely a family thing. You know, I remember the first time he pulled down his shoe box out of the attic and going through his Mickey Manels and Hank Aaron's and, you know, had the Beckett Price Guide, you know, in 1992, 1993 or whatever. And he's like, oh, man, that's what that thing's worth, you know, or whatever. So then he got into it and he had way more money than I did. So like I had a great time watching his spend his money, you know, kind of build his mantle collection and all that back in the day. But yeah, so just that has kind of driven the passion and I'm a big history guy too. So we do like a lot of, you know, historical stuff too, with artifacts and autographs and embedding them. I mean, we do custom trading cards, but like, you know, I consider reclaim customs, a custom memorabilia company. So, you know, we will take your memorabilia and we will reclaim its image and we will reclaim and make it something even better than it was on its own. What's the most, what was the time like the first project or whatever getting started where you're like, this isn't just a hobby. This is a business. And, you know, the first thing that, I don't know, I'm sure you got excited on a lot of things whether they were business or not, but like the first like, oh shit moment. Yeah. That's a good question. I think it was probably, you know, not too long after where, you know, I was like it was just a hustle, you know, for a while, a side hustle. And I was doing other various artistic things at the time. I really wanted to be self-employed. So I was doing some like fake brick work around like fireplaces and I was doing some furniture restoration and I had a booth at this like antique shop with all my furniture that I restored and trying to pedal that. And while I'm doing the card stuff too and there came a point really quickly where I'm like, I can't do this other stuff. Like, I have to, I have to commit to this. So I don't know if there was like one line in the sand or was like, man, this was the project or this was the contract that put me over the edge, but like, it was a gradual thing. I wouldn't say graduates. I happened quickly. But it was like a, it was like a roller coaster, man, all of a sudden, man, I was going quick, quick, quick, and I was whoosh, I was in, man. So I had to drop that other stuff. I had other furniture clients and, you know, other stuff, you know, going on that I just had to be like, look, I got to commit to this and put my full attention on it. What, what was the turning point where like, you felt like the name was out there and you guys like started maybe getting contracts beyond like, because I know, and I want to talk about, you know, what you can as far as like the contracts you have and some of the teams and things that you're working on, the ones you can speak about that aren't super secret if there are such things. But like when did it turn from onesy to z independent stuff and, you know, like maybe one of the favorite pieces, you know, of that period, that gets probably to be hard with someone that's doing as cool shit as you're doing that that's a really, what's your favorite baby? Yeah. You last do that all the time. What's your favorite piece that you've ever made? I'm like, the last one together, right? Don't they? I mean, I'm not in a bad way, but I'm sure they do, right? They do a little bit. Yeah. But like, it's always like, man, it's fresh excitement and new excitement for each piece because, man, we never know, you ever watch porn stars? Like, you never know, you never know what's going to come through that door. Yeah. But we never know what order is going to come in, man, like whether it's a Babe Ruth piece or whatever, man. So I always say my favorite one is the one we just finished because all of our attention, all our excitement is on that in our attention and focus. And sometimes I go back through like our Instagram, our Instagrams are really good, just portfolio, everything we've done to easily scroll through. Sometimes I'll dig back into that. Oh my gosh, that one is sweet too. But as far as the one that kind of like I feel like put us or put before I hired anybody, put me over the edge, I was doing some movie parody cards and just for fun. And the collectibles guru on Twitter shared one of our one of our movie cards. I think it was a salad egg and nights card that we did. Silly, silly thing. But he's like, could you imagine if this was real? And then like all of a sudden my followership just blew up. And then I had Evan Lungoria, MLB player. He got ahold of me to do some personal things for him. And he started sharing some of my stuff. Golden, Ken Golden shared a few of my things. So it's just been like a few breaks that I've gotten from people. It's all in social media driven, to be honest, and word of mouth. So now like you know, on forums and stuff like that, hey, who are the custom card makers I need to go to and to see people, you know, point to recline customs as, man, it's just, I never, it never gets lost on me how, how special that is. That means lots of me. And that's, you know, it's all about the customer. It's all about making them happy and to see that just continue to elevate us as, man, I feel blessed, man. I don't feel necessarily lucky, but I just, I just feel so blessed and honored to be here. I love that, man. And now it's not a lot of luck, dude. It's about talent meets like opportunity, but you got to take advantage of it. I'm a firm believer in that. I mean, we all get, hey, the coin flips your way every now and then, but it flips the other way too. So you make your own look. You with talent, grit and drive and a lot of that talent, by the way, you got to see some the shift you have. We'll have links to all that in the notes. But Eric, what's the creative process for you? I know guys and girls or whoever comes to you client-wise, I got a vision. They might tell you exactly what they want, but generally speaking when you guys are, you know, obviously you create some of your own things, like when you get access to things, what's that creative process? Man, it's hard to explain how my brain works. It's kind of messed up sometimes, but like most creative people, it is interesting. It's almost like, I mean, recent that Robin Williams movie, what dreams may come, it's like that, that's my brain sometimes. It's just like things constantly moving and shifting and shaping and like, I get that, you know, it all, it all depends on the artifact and it all works around that. And I can just kind of visualize how we're framing this out, how are we building the foiling details? What are the foiling details going to look like? What colors can we use? And then it's all like, I work my brain and my mind work in like textures and layers and like depth of like I want, like I want, like even though we're printing like flat cards, you know, it's flat image. And sometimes we have three-dimensional things pop and out of them. Like this Baker may feel piece we just did. It's got like a ring pop and out of it, I hope you saw that. But yeah, that's crazy. Yeah, it's crazy. Yeah, it's three-dimensional, like almost like art, pop and out of the card, but like, okay, we're printing flat images. How do we create that depth? So my mind is constantly thinking in depth, colors, images, textures, layers. So I don't know, just kind of builds itself out in my mind as it all starts around the artifact, the piece. What's the, you know, you think about like these specialty cards that are in sets that are mass produced. And then you've got guys like you that are, you know, just totally custom and, you know, there's obviously paper dynamics that might be similar or things like that. But what makes it's always fascinating to me that, you know, they throw a different color on it and they call it, you know, 10 of 10. And it's got value. And then they got, you know, what you're doing, which is everyone's pretty much one-of-one. All right. It's an interesting thing to think about, especially as it relates when just about the physical card with memorabilia on it or whatever. I mean, they've now cheaped their way out this. I'm not even sure, you know, if, you know, the dog trainer wore the jersey now, it's like, not worn by a specific person in a specific place or a specific time. That's like, okay, what the hell, what is this? What are we doing? But I don't know, what's the, what's the difference there like for you or how did you compare those things? I know it's totally different. It's custom art versus mass produced, but I mean, yeah. I recently wrote an article on this too, like perceived rarity. Yeah. You know, but he's like, you were just talking about card companies build out these different variations and rainbows and like he got, you know, the one of a hundred and one out of 49 and then out of 20. So there's thousands of these pieces, even though they've they've given you perceived rarity. Man, I call that. It's always like engine, engineered rarity, manufactured rarity. Yeah. Yeah. Yeah. And that's fun. Like in that time. Yeah. Guys are chasing the rainbows and like, that's great man. But like if that's what you want to do, go do it. But you know, it's it's hard to compare to that's of what we are doing because every piece is one of a kind. Even if we get, you know, three bay booth autographs in a row, like, there's going to be different details, not only in our design and how we put it together, but like, they're different. The autos are going to be different sizes. It's going to require a different cut. It's going to require a new like, you know, that just that that process in my brain, that it was just explaining. It's going to create new pathways and like, all right, there's a new challenge here. So like every piece that we do is truly one of a kind unique. What's the workshop like? Like, I'm going to like hold. I'm going to ask to come visit sometime and bring the video through with I want to do that on a follow up at some point. Because we just need to have a passion for this. I make custom, I make custom cards for my kids and have it is not, we're talking. If you're in the big leagues, I'm in like, not single A wouldn't be even the right word. It's like, I'm in a little league, but it's fun and I am creative and do have a Billy, but I don't have the time or probably the patience to do this level skill that you do. But I would love to see it from that aspect, but also they can be fascinating just to see like, what's the workflow, you know? Yeah. I mean, a lot of the like, the secrets and how we do things, I hope pretty close to the best. Okay. All right. We've got some secrets. Yeah, no, you have exactly like, you know, you're not going to need to poke for the recipe. I mean, you could, but thank you. This summer, we were on an episode of the card life. Okay. And yeah, it's pinned to the top of our Instagram profile if anybody wants to check that out, but it gives you kind of like a behind the curtains look of our processes and how we do that from design to print to assembly. And I show as much as I possibly can. Yeah. We're giving up too much the secret sauce. Where does the secret sauce come in? Is it in the materials themselves? Some of it, yes. Yeah. The magic behind what reclaimed does is we've figured out how to get machinery and equipment to work with each other. That was never meant to work with each other. So we had to engineer certain processes and fabricate a few things and really, I mean, it's been this, you know, almost a six year process of continual refinement and like, figuring out an errand before he worked here with me as a designer. He worked in print world. He was at a sign shop designing. So he had a little more knowledge than I did with like printing and textiles and how to do some things. So we kind of put our brains together and we've been able to come up with figuring out processes and how we want to accomplish finishes and foiling and the, you know, all that stuff. That's interesting. Yeah. The recipe. Sometimes you gotta just try, like, obviously, if you're just wanting to print a piece of paper, you know, they got their standard rules, but sometimes it's kind of like cooking in the kitchen. You gotta like, he's got to try some things and know that it might taste like crap, but you could always, uh, you know, start over. Yeah, and I probably get, I'm not kidding you and I'm not exaggerating this. I probably get six, seven messages a day. Maybe sometimes more, hey, what are you using? How are you doing that? What's your card stock? How are you foiling that? Like, what are you printing with? Like, and I have a very, very kind and respectful, uh, canned message that I sent them. I don't get that information out. All right. Yeah. Don't give it all out. Maybe give me, like, one little little insider. Just for me, I can make, blow my kids' minds or something, but I'm like, you know, like, like something that's, uh, probably could be found in, like, 27 Google searches, but, uh, you know, not like a secret process, but like, what's, um, talked to me about current projects, like, things that are really cool that people go, wow, you know, like, I heard some things right before the episode that sounded pretty legit. Yeah. Um, let's see. I can talk to you about, uh, the Washington Mystics. We, we're just finishing production, um, for a trade, a relic trading card project for their season ticket holders. Um, so that's going to be pretty cool. Once that, once that is released, um, hopefully in the next three or four weeks, those will be done. Um, we are in talks with a couple other, uh, professional sports teams that I can't mention because it's not 100% sure yet, um, which I'm really excited about. Anson Collegiate stuff. Um, is this where they, is this kind of where they, they're holding back, maybe gear, Jersey stuff from big of it, big accomplishments or games or things like that. Yeah, with pro teams too. Like, it's interesting because, you know, we can't do trading cards with pro teams because of fanatics. Um, God bless them. But, uh, so we have to get, we have to think creatively with what we're producing. So, you know, we have to get into like more jumbo pieces or like, um, you know, and we're embedding, uh, for fabrics, you know, Jersey fabric relics into like larger like ticket design. Like it's a design of a, like a printed ticket, but it's so like, it's not trading cards, but it's still memorabilia pieces. So we got to get creative with the pro teams, um, that have the, the exclusivity with, you know, the big, the big guns over there. So, um, but yeah, you can't do cards at all. So, you can't be a trading card. Like, you can't be a, a traditional trading card. Two and a half by three and a half. Yeah. Yeah. I mean, then you run into all sorts of weird things. Even for like one off or like one off for a customer, it doesn't matter. It's fun. You know, it's considered artwork. So, um, like when we're doing something with, we're partnering with a pro club. Um, and it gets weird if they have, you know, exclusives with fanatics and stuff like that. Um, yeah, we're in talks with, uh, a professional soccer team on Europe, uh, to do a big line of, of cards for their team and their, and their merch and their shops. Um, the Sean Ryan podcast, we did a big run for him last year in the middle of another one now for him. Um, I'm probably forgetting a bunch of stuff, but and this is just a bigger stuff. What did you do for his, like for his podcast? Yeah. So we just, we get, we made him a bunch of cards, uh, okay. His military get up and, you know, stuff that he could sign and either sell on his website. I don't know if he did some giveaways. I don't remember what the, what the end result of that was, but, um, we need some collector nation stuff. Yeah. Yeah. That's what I'm saying. And collector station, my store. All right. I'm seeing. All right. This is coming together. And look, I'm holding cards because I'm recording, we're recording collector nation are weekly topical news episode that we're airs on Fridays. And I was going to talk about this because I happened to purchase a few cards this week. I don't know if you can see these from where I'm at. You see some Jordans man. Yeah, Jordan, Jordan rookies, uh, Jordan sticker and then an 84 star, uh, Jordan, uh, here. And I'm going, but I cut the, but I let Eric cut these up and do something. I wouldn't stop. Crazy. I'm crazy though. I'm crazy like that. I might send you a Jordan rookie and let you just go to town with it. Like, uh, turn it into something like cut him out. And it would be, I'd be like, we document the whole thing. Man. I mean, we could. I'd be, man, that'd be, uh, whoo. I want you to do that. And the sticker. Let you do both. Like 86 Jordan, like, there would be nothing else probably on earth that was made out of those two iconic pieces from his rookie. Uh, I don't know. I don't like to think about that. I mean, uh, you know, I don't have regrets, baby. I'm not going to be excited about what you do. I don't even know what I cut this thing up, cut the flare log. I mean, because I think about like, how much more rare it would make it, like you could obviously reprint and do stuff, but that's not cool. No, this was real original, pretty damn good quality, but might I add you rookie cards, probably 20 grand. In, uh, in one relic. Hey, dude, I'm, I'm gonna talk about that. I would be, that'd be something. We did that. If we, we had to document that. If we turned that into content or something and made, uh, you know, like a whole thing, uh, yeah, I think it might be worth it. Cause then it's just like, the jumps, the truth, uh, like, you know, that, that oddball stuff, those, those requests like that, that's what like, so now you already got like, you know, you already got me thinking, you know, yeah, exactly. I wonder if uh, Jordan would sign something like that. I mean, he's tough to get, but yeah, good luck. It's overdex. I know. He's, uh, I know it's like, we could pull his signature off of something else, right? Yeah, like if, you know, if we got to cut or something like that, yeah, exactly. Hmm, hmm, anything about that. I don't know. If no one buys it this week, maybe we'll see. I've got the whole box of 86 clear dude walks in. We're going to talk about this on the show this week. Dude walks in 86 clear full box full set, all stickers, all Jordan's, uh, but the day before we even opened our store. And I was like, did this happen? That, that doesn't walk in the door very often. You know, 86. I got that set in the safe, man. I'll be yeah, home. How long you had it? Um, I, I just got the Jordan, the 56 was 56 or what's, what's there's number 53? 52? Is it 53? I can tell you right here. Number 57. 87. Good grief. That's time I should know. Uh, anyway, uh, yeah, so that was the last one I got. Um, but that's a, that's a big buy there. I think when I got it, I think I paid eight grand for it. That's a good deal. That's probably where twice. Now you can't find pretend. So yeah, so it's just over a year ago, I think I completed that set. So that's a, that's in the safe. That's part of the, that's part of the retirement package there. Yeah, that's a good set. I believe in that's across my mind. It's, it's not an eight, though. The whole set's not an eight. Like did, is every card graded? Yeah, everyone's great. See, that's ridiculous. Yeah, that's good. Yeah. Yeah, this, this set was just, uh, uh, they're all raw, but I mean, there's probably, none of its track. I, they're not a single car with a crease. I mean, it's, uh, I'd say five to nine, you know, and more, probably more sixes and sevens than nines. Yeah, I mean, it's just an iconic set. It's, it's not, I mean, there's, that's a thing. Like, there's so many of them out there, but it's not even about like supply because like it is so iconic. There's always a demand for it, always, always. Yeah, always. And the way that the trajectory of the, the hobby and the marker right now, like that's, that value is not going down anytime soon. What's your thoughts about, I want to get back into some projects, but what are your thoughts about the hobby in general these days? I mean, woman, man, I think I wrote an article about this too, um, but, uh, you know, with cultural icons, celebrities and pro athletes getting in on the hobby has magnified it, uh, to a point where it's, it's only getting more popular. You know, they, they put their spotlight on it with their brand and with their, their reach and now other, you know, that, that ripple effect, in my opinion, is astronomical. So I think, I mean, as long as that kind of thinking, and I think that interest amongst, you know, celebrities and athletes and cultural icons, you know, I think that's only going to continue to increase because they've got reaches with each other too. And you see that trickled on effect with them and that's just like, so it's not going anywhere, man. I think the hobby is in a really healthy place as far as that's concerned. Um, my, my big concern is the fact that there's so much money behind the hobby now that, you know, you have, you know, collectors buying up, you know, Beckett PSA and SGC and, you know, conglomerates, uh, you know, coming in and, and doing things. I don't know how, I mean, it's going to make it harder for it to feel like a hobby, I think, to, to where like, there's going to be so much money in it. Um, and things are going to, it's going to drop up prices and I don't know, that makes me a little nervous. But overall, the state of the hobby, like, man, I think it's, I think it's in a good place. Yeah. Good to agree more. Talking with Eric Wagonmaker. He is the CEO of reclaimed customs. Eric, um, how does your company scale when it's everything's custom? It's just more, more crafters. Uh, it's like, I think I was thinking about that because I'm in my, I have a business show, a business guy first. I'm in a hobby as my whole life, but it was just beyond that pays the bills and being a, a business guy. So it's like, I was going, how does it your scale and how does this scale when it's so custom and so unique? Yeah. And I think through that every day, Ryan, um, so, you know, with bigger, with bigger runs, like if we're getting in an order for like a thousand, um, we, we have to lean on manufacturing. Um, so they're still going to get the same great design and, you know, the manufacturers that we use are also used by some of the big card companies. Um, so we have access to, to them to, to still create great pieces with all the textures and finishes, um, that we want, um, with that, um, now with the one off stuff, like orders are always coming in fast and furious. Um, so, uh, I do have, I brought on another designer part time, um, to help sift through that. All production of the one off stuff and the shorter ones are still here in house, um, at reclaim at the Cardistry Cave, as we call it yes, I got to come to the cave. I'm coming, you know, and I do, you know, like a weekend or something, like a crafters weekend or something here at the, uh, collectors. Just a man cave, Eric, I'm just telling you, it's man cave. My wife just says I built my own man cave and I'm like, oh, you're right. Yeah. Do I have, um, mannequins with like gay news jerseys and stuff all over the cave and my wife, uh, where's my life at night in like, uh, I guess it could be worse, you know, I guess you could like collect something super creepy, but yeah, yeah, scaling like, I mean, yeah, the one off stuff, like it's just a matter of because like I, like what, you know, we have our sweet, we have what makes us unique and that's how we design it and how we craft it and how we assemble it in like every detail is poured over. So like scaling that, uh, is tricky because I don't ever want to lose that because those are our ribs. That's how we started. That's what makes us who we are. Um, I think, you know, the next step is probably, you know, if we continue to get bigger orders is our own manufacturing and our own facility that can do that. Um, but I don't know. I'm not, I'm not there yet. And that's fine. Like we operate this all out of my house right now. So, um, I love that. You know, the overhead is very low. Um, it's just materials and labor. So, uh, this is model. Yeah, yeah. So, no, I think through that every day, you know, I do, because like I said orders are constantly coming in and I go, do I, do we do an application process for custom orders so we can like pick and choose what we're doing, which is going to make what reclaim, like if you have a reclaimed piece, it's going to make it that much more bespoke and rare. Or do we just continue to take every order that comes in? I don't know what the right answer is. But it is something I'm constantly thinking through. Let's walk through. All right, the custom process. So, I'm someone listening. I go watch five seconds of video and I'm ready to order. What do I need to, you know, like me, I'm like, Josh, I was my favorite player and you're like, oh, I have some golden, you know, foil stuff or whatever, the shield. And do people come to you, they need to obviously probably have an idea of like a player or like, how does that process work for getting something custom done? Yeah. So, I mean, a lot of it honestly starts with they either fill out our context form or they get a hold of me on social media and they start asking questions. And usually I, the first place I direct them to is the frequently asked questions page because I'm constantly updating that. Like the more questions I get, I'm like, yeah, it's a good question. I mean, but I don't need to. So, all those questions of people ask, but then like, yeah, there's an order form right on our website. They fill that out. It's pretty detailed. It's pretty thorough. And, you know, they explain exactly what they want. And again, if they start, I got this, I got this autograph, but it's like bigger than a trading card. It's, you know, four inches wide. Well, then we have jumbo options, you know, so then they can check that. And then, you know, so our website is pretty, it's pretty thorough and complete as far as what they can figure out there. But then if there's still questions. And that's a thing like, almost with every customer, we still have to have a conversation or a couple of emails back and forth to dial in. Because like I said, like, I don't want to miss any detail. And at the end of the day, like, this is good, like my goal, like every customer that gets our final product in their hand, like, they're going to be blown away. Like, you're going to be blown away with what you have from us. And that's my goal. So, yeah, it's, that's, that's kind of the process. And then, yeah, if they, sometimes they have, you know, very specific ideas about the design that they want, they want a little more creative control, which is totally fine. They can have as much or as little as they want. Most of the time, they just pass it over to us because they've seen our work, which is great. We thrive on that. And then, you know, they're always going to approve the design, the mock-up before it gets sent to print. And then it's printed, photographed in our studio, and shipped on its way. I love it. The, uh, that's an announcement. Yeah. Yeah. So, do we, and Anna, you know, it's hard. I don't care. We don't even have, we can keep this in or keep it out there. But like, you budget. So if someone that's listening, then once a custom card, do you mind giving a budget range or you don't want to go there? Yeah. No, I can, that's totally fine. This is all on the website too. Yeah. Let me, let me tee that up then. Yeah. I love it, Eric. So talk to me. Okay. Somebody's, they're listening. I think I would think the most common. Don't let me put words in your mouth. It's probably, I want to custom card. You know, that's probably your most custom or common order. What does someone need to budget for a reclaimed custom card? Yeah. Sure. Uh, minimum order is 250 bucks. Um, so that would be the minimum order. Uh, so, you know, is that going to get you something pretty good? Two, fifty. Yeah. It's a two fifty. So like, we always say like, okay, a relic card. Like, so if you're embedding an autograph for a relic and you want that into a card, that price point starts at 150. But you're, you're going to need to order two or you're going to add on, you're going to need to add on some foiling or some embellishments of some sort. So you add hollow foil to that cut card. Uh, you're at 250 and they're, they're at, you're at your minimum. But then you want to add the texture, hollow foil, kind of like what the flawless and national treasures do. You know, then you're at another price point, an extra 150. So you're 150 and 150 is 300. So jumbo's are a little bit higher price point. Um, the foiling bumps up a little bit too. So depending on what you want, um, you can, you can get something great for as little as 250, but I mean, I mean, there's, there's some jumbo pieces on our, on our Instagram. You'll see that, you know, it was, you know, upwards of two or three grand for a piece. So, um, it just depends on how many bells and whistles and how, how much time you want to spend on it. We will do anything you need. I promise you that we will get it. We'll do booklet cards. We do booklets. Yep. You can do booklets. They hold just like it's pack pulled. Yeah. Yeah. Yeah. Like I said, the best place to look at our portfolios are Instagram. It's all catalogs so nicely there. Yeah. I'm asking questions. I know the answer to audience just so you know, because I've already been down the rabbit hole, but I want, I want him to answer it for you guys that IG account got a lot. I kind of, you know, I, I pride myself. I don't get a tick-tock anymore. Uh, I appreciate it as a marketer, but I don't get on anymore because I'm just don't like going down the vortex of losing, you know, where did that hour go, you know, but I lost several hours on reclaim customs. I'll just say that. That's why he's here. And that's what I love about what I do. I get to find talented people and shine a light on them and if nothing else is learning and embrace it all with my kids. Eric, I, so we don't have a favorite piece because they're all your kids, but is there anything else that might would get people's attention or things or custom things that you've done that might be a good story? For sure. And that's what it's all about. We want to tell stories with these pieces that we do. I think that, okay, yeah, I don't have a favorite, but the things that are, man, what is most touching to me? I mean, children are thinking about it. Most meaningful to me is when we do family type stuff or heirloom type stuff or dedication, tribute. We're in the middle of a couple of projects for people's fathers where they're sending us clothing or like stuff that he wore that he, you know, he had passed away. And we're doing tribute pieces for fathers and being able to work with those customers, I haven't lost my desktop and my dad, thank God. But I know there's a day where I won't have them, you know, but being able to be able to be a part of legacy of a family and something that I know is going to be on their shelf and pass down from generation to generation that's so meaningful to them. Man, dude, that's what that's the stuff that does it for me is those types of stories and those types of legacy pieces that we can do for people. So I think that's a good point of things that you don't might not immediately have thought of, like you think of games and players and all that, but there's, you know, so much. And it goes to like the almost the heart of why I do this show and it's, it's there's something about collecting and these treasures, you know, for whatever reason might be a favorite game for a player or a favorite memory with a family member that is at the heart of us as human beings. I don't, you know, we all collect something and it's when someone ties together the magic of that with the talent that you have, it's really special. Yeah, thank you. Yeah, like I said, it doesn't get lost on me. And there's a weight, there's a responsibility in that that, like I said, I hold dearly and I don't take for granted. I don't, I don't take one second of this for granted. Man, by, like I said, man, we're in the, we're in the business of doing memorabilia pieces and trading cards and all that stuff, but man, we're in the people, we're in the people business too, you know, so I love people. I love the collaborative, the collaborative aspect of it and being able to rub shoulders with people and talk to people, hear their stories and why these, why these pieces are memorable, whether it's a family heirloom piece or a baby with autograph with their grandfather left them or, or, you know, a game that they went to and they got this ticket and they they got this whatever and, you know, piece of confetti or whatever, you know, it's, it all ties together to story and, and humanity and, and we're on the same page and we're on the same team. Yeah, man, 100% is, you said something, maybe I think of it, it's kind of coming gone, but I don't know, it's just, oh, I know what it was. Where does your mind fall, Eric, on digital versus physical? So, you know, the younger generation, I didn't think it would ever happen and I'm, I think more ahead of the game than most being in the industry that I've been in with technology and stuff like that. Do you even entertain the idea of this, I don't know, digital aspect of what you're doing of, you know, capturing that in some way? Yeah, um, are you talking like NFTs and stuff like that? Yeah, NFTs. I'm kind of a, I'm not the most big as proponent of NFT, you know, like, I don't love that, but it's more of the, if it's not an NFT, it's digital. Yeah, yeah, like, and I know there's, I guess I mean more than just taking a picture of it, but maybe like how that could be encapsulated digitally or, you know, I don't know, you know, something to think about. I haven't really given that much thought, um, like, you know, collectibility wise and just my personal opinion is in order for me to be passionate about it, I kind of have to understand it. Yeah, I don't, I don't understand that. Maybe I'm, do you have kids? I do, I got two boys. How old are they? 15 and 12. Okay, they play Roblox. Uh, that brings about, yeah, and it's definitely not as much as, as people make it out to be, but it is fascinating that they put skins on players and they do things and like they had, they put it, they had sign value that I don't remember assigning to digital things, right? Yeah. Uh, it's, it's fascinating. Not that there's, uh, I don't think you need to confuse your worlds with, with that. I'm the sport that my, I'm, I get started brainstorming like business stuff, like going, you know, if there's, uh, documenting, you know, what you do in some way creates some kind of like, I don't know, video aspect of it. Like, is it like, camera angles of how it was created that then becomes an opponent? Hey, I'm creating a revenue string for you. That's what I'm doing. Yeah, yeah. We did some videos, like it's been a little over a year since we did, um, but we, we had a series on YouTube called Inside the Cardistry Cave. And we did, you know, episodes, I think we did like, man, I bet a dozen episodes at least. Um, but then we just like, because it was just Aaron and I, and we just ran out of time, like, okay, we can keep doing these videos and spending all these hours editing, editing them or we can keep doing work. Yeah. You know what I mean? It's like, we get a separate team, Eric, you gotta, yeah, if it's worthwhile, you know, yeah. No, there's some, at there, if you get on our YouTube channel, there are some, I gotta go find those. I hadn't seen that one. I haven't been that, I mean, that's some of the rather holes, but not that one. Yeah, I go on our YouTube Inside the Cardistry Cave. There's, there's a few episodes there you get kick out of. We went, one episode, we went to a farm and we were like racing chickens and stuff like that. What's your favorite card, not necessarily you've made, but, um, you know, do you have a favorite? Like in my collection or what? Sure collection or, or what you're hunting. Grail or something? Yeah, probably in my collection. She's, um, I mean, the ones that are closest to my heart are the very first ones that I made of my boys when reclaimed customs got started. Um, no, no assigned value to those, but dude, I mean, it's so hard. I, I, uh, my collection is so vast. Okay, I'll tell you, it's not even a card. Is that all right? It's my review. Yeah. Okay. So I'm a big, uh, Cinderella man fan. James Braddock in the bear. You know, oh yeah. Okay. All right. So I have a letter written by James Braddock, uh, one week before the max bear fight. And somebody was asking for his autograph. And so letter to this woman, uh, it says, thank you so much for your interest in my handwriting. I'm getting in swell shape for the max bear fight coming up in a week. I hope this will fit the bill and he signs it. James Braddock. There's nothing else out there that's like that that he writes a letter, he mentions the fight and it's a week before the fight. And so I have a ticket to that fight. I have some customs that have none of their autographs, some exhibit cards, but yeah, the vintage boxing that is around that time period, the depression, and it points to that fight because my favorite film. So that's probably, that's probably the coolest piece in my collection. That's definitely the rare and unique. I don't, I've heard of a lot of things, but that's up there when I think about what the combination of variables there. Yeah. Yeah. Oh, Hey, man, I can talk to you all day. I really appreciate the time and you're breaking away from your incredible talent and, you know, building cards that are probably way cooler than the show, but I just want you to know, I personally appreciate what you're doing in the hobby and hope to highlight that anyway we can. Man, I appreciate being on here and yeah, for the opportunity to talk, it's great to meet you. Yeah. Yeah. Come on out sometime to West Michigan. And we want to warm spring or summer. It's, it's pretty sweet out here in Grand Haven. So All right, I'm gonna think about this Jordan too. Yeah, you let us know. Yeah. That could be so interesting. I need to, I'm Brian. I'm on next with the CEO of Linux. He made the talk me off the ledge, but oh, we'll see. I don't know. It sounds like it can be fun. All right. Yeah. Hey guys, you're gonna find us the collector nation.com. You'll find the full length episode today with Eric, CEO of Reclaim Customs, Highlight Clips links to their stuff. Go get a custom card, man. Nothing like it. You can't pull. Look, this ain't in no pack. This is custom handmade, right by Eric and his team. And it's time you do something different. And that's what they're doing. We appreciate them. We appreciate you. We'll see you next time. I'm Clayton Nation. Thanks for tuning into the show. Be sure to follow us on your go-to podcast platform and catch the full video episode over on YouTube. Visit us at collectornation.com and follow Ryan on Instagram at Ryanalford. Now get out there and collect yours.