The Power of Authenticity: How Resolution Photomatching Quadruples Value

I think even the card manufacturers are starting to realize that people demand to really know what's 100% certainty that it was game-used and when it was game-used, the industry demands photo magic. That makes a lot of sense. People kind of have their doubts. Let's just say that and certain bad players have unfortunately made it that way. But at the same time, they say, I mean, proof is good to have. Welcome to the Trading Cards and Collectibles podcast on the Radcast Network. From Jason Grails to Colin Bluffs, I'm going inside the hobby. Are you ready to collect? Let's get at it. Here is your host, Ryan Alford. Hello and welcome to Trading Cards and Collectibles here on the Radcast Network. Well, thank you for making us a top five sports show on Apple Podcasts. We're coming before you, Kelsey Brothers. We're nudging right up against you. You know, he can swift this. I'm kidding, but all good. We appreciate you for listening. If you're watching, listen. If you listen, watch, check us out on YouTube. We've got all our highlight clips, the full episode, and hey, a lot of what we're talking about today is visual. You know, when it comes back to it, we're talking to the founder of Resolution Photo Matching. What's up, John? Hey, Ryan. Great to be with you here. Hey, man, my pleasure. Appreciate you joining us here, talking all things, collectibles, the hobby, services, products, technology. I know yours is a very technical services, I think now that I'm getting my head wrapped around. I think I knew and understood it, but what we're going to do today is unlock it for me and everyone else, John. Absolutely. I can tell you tell you the stories and you can be working on behalf of the listener there. So, yeah, so specializing in authenticating game used sports memorabilia, you know, I'm surrounded by some of my favorites. They're coming out. We just moved into a new studio, John. So I made I made it. Yeah, it's coming. It's every week. The piles are getting lower. You know, it looks good, you know, here, this little section, but we're in like 3000 square feet. It was like box and stuff behind me. And it was like starting to attack me while I was on the show. Now it's suddenly, oh, starting to look like a space here. We're starting to have guests in studio here. So, I call it my man cave started. It started a little like a man cave. Bella, would you agree? Oh, yeah, I got the thumbs up a little. Hey, John, talk to me, man, in Seattle. It's not, is it always raining in Seattle or no? Hey, it's a sunny day today. Yeah, I'm looking out the window here. And we've got some blue sky, which is sometimes a rarity, but yeah, we're coming across the country here. You guys are over there in the Carolinas. So, but yeah, happy to be well. Well, you know, the only thing that keeps me sleepless is when I buy memorabilia and I don't know if it's the legit stuff. So, uh, talk to me about what you guys are up to, John. Absolutely. So, yeah, a resolution photo matching were authenticating game use memorabilia. And we've been doing it since 2016 when we started. At the time that resolution launched and was founded, photo matching was not a standard for authentic gating game use memorabilia. Grading was a lot more popular at that time. But it really, frankly, was not as accurate as photo matching. But at the time, there wasn't a dedicated photo matching professional photo matching service that that's, you know, all they did was photo match memorabilia. And so when we came out, I'm really proud of the fact that I think we led to a shift in how game use memorabilia was authenticated. We quickly became the top authenticator for game use memorabilia with a lot of the auction houses, the top individual collectors. And, you know, within probably two or three years of our founding photo matching and resolution photo matching was had kind of become the industry standard. And I think it's still there today, you know, now there's, you know, some different factors in the market and things like that. But I'm still really proud of the fact that I think resolution photo matching is still the standard for authentication when it comes specifically to game use. Yeah. I mean, talk to me. It's interesting. I've got some memorabilia, a lot of trading cards. And, you know, the trading cards, you know, they cut up the memorabilia, you know, a million pieces. Yeah. You guys get involved with any of that stuff. Like, you know, as funny you mentioned that we've actually even been contacted by a couple of card manufacturers about doing photo matching for a jersey before it goes into the cards is eventually one they're going to cut up and put into cards. And so it's not something that they've jumped into a whole lot yet. But I think even the card manufacturers are starting to realize that, you know, people demand if to really know what's 100% certainty that it was game used and when it was game used, the industry demands photo matching. And so I think even we're starting to see card manufacturers that start to get that and start to reach out to us. Talk to me. Yeah, that makes a lot of sense. And the right because I mean, people, you know, people kind of have their doubts, right? Let's just say that. And, you know, the company not certain bad players have unfortunately made it that way. But at the same time, they say, I mean, proof is good to have. And especially when you have something of value and increasing that value, won't be through generally speaking, John, with resolution photo matching. I was talking with Bill about this before the episode was going, okay, do I buy this or do I go to the service of this before I buy I'm buying something of value expensive? Or if I've got a collection on the wall and I'm like, I want to increase its value and increase my confidence level. Is it, is it both or one of the other? It's really all the above. So we'll have clients coming to us right before they're going to sell. Well, clients coming to us right before they're going to buy. It really depends. We can even at times work on items that are currently at auction, if we get enough turnaround time before the auction's over. The auction house will always have the first auction if they want us to work on their item. But yeah, it's all different degrees, you know, maybe if you're working on it before, you know, right before you're going to buy something that doesn't currently have a resolution photo match. Maybe you can get a little better price on it when you buy it and then you can add some value after the purchase. You know, you definitely want to have it if you're about to sell, you want to have resolution on there because it's going to add a lot more value to the piece if we're able to make a res match. But, you know, as far as what I encourage, I always encourage people to do it early. Try and get the res match early because then it's not just the added value financially when you sell it, but you get to enjoy it too because it's kind of fun. It's something you really can. It's a visual medium where it can really even if you're displaying, you know, your jerseys or your bats or your shoes, you can put the res match photo with the item on display. You know, we'll put them in friends and stuff like that. And not only is it authentication, but it's also kind of an addition to the collectible, you know, on the wall. Yeah, that's cool. I even think about that. Or you can have like a video playing like the game or something. Yeah. I've got like a sweet setup. Yeah, if you have the right screen setup, yeah, absolutely. Oh, we went to get some of those in here, John. We got to get some authentication going. I mean, I got more screens in this place than you even know. I like any time you get game use, you got to send it our way, absolutely. I know. So where are you seeing the most growth? Like, is it people like before they buy something? Okay, hey, John, me and I call the team. They want to get it. They want to get it validated. Or is it like you said early on? Yeah, I mean, I think it's, it's again, it's all the above, you know, as far as growth within, you know, the markets, we've always, our bread and butter has always been baseball, basketball, football. Those have always been the three biggest, probably the biggest growth sport we've seen in the last two, three years is actually soccer. There's a lot more soccer, soccer collectors coming out, still probably not to the level of those big three, the baseball, basketball, football. But we've seen a lot of increases there. Hockey as well, you know, various other sports. And then we can actually also authenticate non sports items. So we'll do photo matching for stuff that's used in concerts, you know, whether it be a guitar, you know, used by, we had one of the Rolling Stones guitars that we were able to res match. And, you know, we've done shirts from like major musicians and then also screenworn. So stuff that's used in TV shows, stuff that's used in movies, we did a way back. This was a few years ago, but one of my favorites, because it was one of my favorite movies back in the day was that we did a Jonah Hill shirt from Superbad. Oh yeah. So that was that was a fun one. We did one of Kate Winslet's dresses from Titanic. So various ones like that, we did a Mark Wahlberg piece. So it can even be non sports as well. So how did you guys get good at this? So like, I mean, not to give away trade secrets or anything, but like I'm still fascinated like at this process. Like exactly what is happening here? Yeah, I love that question. And it's funny you mentioned the trade secrets. We talk about this with our team in the early days of resolution, you know, when we were basically the big player in the industry and we still are, but there's others out there now. I was always really careful about really trying to keep our process behind closed doors, really not give much out because I didn't want any competitors to kind of get an inside edge on our process. But you know, with that, sometimes I think our clients didn't fully understand what we do and everything that we do behind the scenes. So now we're actually starting to flip it. We're starting to say, hey, we want to talk more about the process and make sure all of our clients and potential clients know all of the the painstaking research that goes on to make the res matches. So yeah, I can absolutely talk a little bit about it. We have a three round research process for every item we're researching. So in the first round, we're looking at every possible image from the span of use. So let's say it's a Shohei Otoni game use bat and all we know is it's from 2025. So we're going to look at, you know, thousands of images, potentially tens of thousands of images of Otoni to try and track down the potential period of use. We have a team of researchers that that will be involved in that. And we also have, I definitely believe by far the most thorough span of image databases. So we actually have over 35 photo and video image databases that we're going through to do that process. We have licensing contracts or using the images, you know, legally, which is a really important part. But yeah, we have a team going through and analyzing those images to try and find the potential matching characteristics. So anyway, the three rounds of the research, the first round is going through analyzing every potential image and then flagging the ones that are promising. And then in the second round of our research, we have kind of the checks on those promising images to see, hey, is this the potential to be a res match? And the other really important part in our second round is what we call our comparison analysis process. And this is really what keeps our standards at the level they are, which is one of the things that I think really sets resolution apart is that level of standard we take before we'll call something a res match before we call it a photo match. And in the comparison analysis, let's say it's again, let's take a jersey. So we'll say it's a Tom Brady jersey. We'll look at 10 other Tom Brady jerseys or other New England's Patriots jerseys if this from his Patriots years. From that same year, the same make manufacturer to figure out, okay, which characteristics are unique to this jersey? Which characteristics are not? Maybe there's some sort of placement of the lettering, but it's essentially identical on every jersey. Then we can't rely on that as a potentially unique res matching characteristic. So that's what we're figuring out in our comparison analysis. That's on the second round. And then our third round of research is we have a senior most researcher and they're doing final checks and making the final determinations. So there, we've already done all this research, all this comparison analysis. There's also dating research that's involved. If an image is undated, we've got to track down, okay, when is this image from? There's a whole research process involved in that. But once we get to that third round, they're doing the final checks and balances. They're making the final determinations. This image, this date is a res match based on these different characteristics. That date, maybe isn't a res match, maybe it's a possible or probable match, but it doesn't make that level of res match. Then we get into making the graphics, making our certification, and sending all those out to the client. But yeah, as far as the research process goes, that gives you an idea of some of the stuff that goes on behind the scenes. Well, it sounds like kind of like painting a house. You can know how to do it, but you don't want to do it. It's time intensive. It's time intensive, for sure, to do it right. You know, I always say photo matching isn't that hard to do potentially, but to do it at the professional level and do it at the level that we're doing it. That's where it gets difficult. Yeah, that is detailed. And how what percent doesn't get validated? And if it doesn't, I mean, I guess you're paying the research cost because the research took place, whether you got it or not, how does that work as far as what you're paying for, what percent gets validated versus does it? Yeah, yeah, that's a great question. And it's an important thing for clients to know coming in, not every item is going to res match. Sometimes it could mean the item is not good, but a lot of times it doesn't mean that. A lot of times it just means the right images weren't out there. The characteristics were more difficult and they just didn't have the right things to lead to a res match. As far as the price and goes, you brought that up, there is actually a big discount in price if we're not able to make a res match. So it's depending on the level of item, it can be anywhere from about 30 to 60% refunded back to the client. So they do get some money back at least if we're not able to make a res match. Obviously, we're spending a very similar amount of time either way, but we don't want the clients to feel like they spend all this money and got nothing. So they're at least getting a good chunk of money back. As far as the quantity of items that res match versus don't, it's difficult to say there's so many criteria that go into it. Some items have a higher chance, some items have a lower chance. Sometimes if an item is like a really high value, even if there's a lower chance of success, it's going to be worth it for the client because they can be risking, let's say it's a thousand dollar fee. Well, if a res match is going to add $50,000 in value to that piece, you want to give it a shot and see what happens. But broadly speaking, probably a little bit over half of items, they're submitted to us, we're able to res match and the other chunk for one reason or another a res match can't be made. That makes sense. So talking with John Robinson, he is the founder of resolution photo matching. John, so I send it in and you guys are doing your research. It would be my assumption that if it's modern, like game worn from the last 10 to 15 years, higher percent chance of matching versus 15 plus 20 plus. Good assumption. Yeah, it's interesting. It's a little bit more complicated than that. In general, there's going to be way more images from recent items. So in that regard, there's a higher chance of a res match. But with that said, pretty much across all major sports, these days, you know, good. Well, there's a quantity issue. So these days, players will most of the time wear a jersey for like one or two games or wear a pair of shoes, maybe for one game. Whereas back in the 80s, 70s, 60s, 20s, they wear like two jerseys all year. So there's going to be a lot fewer images from the 1920s, the 1950s. But they probably use the item for a lot longer period of time. So in that way, it kind of almost evens out. But yeah, I mean, in general, yeah, there's absolutely going to be way more images from more modern pieces. You know, there are also a lot of times, especially if you're talking last 10 years or so. A lot more pieces are league authenticated, meaning that they already have, you know, MLB authentication, I think, is great where they will put a sticker on it and say, hey, it was used on this date. But even then, it's great to submit it to resolution, because sometimes they'll only include the date that it was pulled from use. But we're able to photo-match it to six or seven other dates. So again, it probably won't be the whole season. Occasionally, a player will wear it for an extended period, but we're probably not a whole season, but we're oftentimes able to do a lot more beyond what the league got than occasion has. That's cool. So that makes sense to me. And it's interesting, like you said, that the modern times, more pictures, but they wear them fewer. So, yeah, that's kind of a balance. Yeah, it does. So I've got now my mind's like spitting, John. I'm a curious creature. So there's so many different ways you can go with it. Yeah, I know. I love this. So, do I have to send anything to you? That's a great question. Yeah, so we don't need physical items shipped for our process. And we discovered this early on. Back from the time we started, we've never acquired physical shipping of items. And that was another thing that really was able to make it easier for our clients. With past authentication, pre-2015, they always required shipping. And, you know, we kind of realized they were a little bit maybe behind the times, you know, when you didn't have iPhone cameras in 2005, you know, that didn't work. But now, with the everyone has this high-def camera in their pocket, all we need are physical or specific photos of each item. So we need very specific angles, basically the front, the back, the manufacturer tags, to where we can see everything we need to see. But then it actually saves the client the unnecessary hassle of having to ship the physical item and all the liability that goes into that. So now that's big. I mean, because you don't have to, you don't have the liability of the insurance or whatever shipping a valuable item. I mean, unlike grading with cards, you know, you have to send them off to grade it. But there's a process, you know, that's like, worry about it at this point. You got insurance. But it's still nerve-wracking and and the ass, let's just call spade a spade, you know, have to wait that four months to get your card back like I've had to do it, talking to you PSA. And I like you guys, but I'm just saying, it takes too long to find the value changes. Sometimes it goes up, but a lot of times it goes down. It's like, oh, I PSA Tim, it took five months to get the card back. How long is the process, John? How long we need to validate this stuff? Yeah, and that's another great thing about not having to ship as it does make the turnaround time a little bit quicker. But yeah, the standard turnaround time is around a week and a half, sometimes two weeks. But there's also, you know, there are times that there's a certain deadline that needs to be met. We can work to do that. So if you don't have like expired services, if exactly, a extra fee or whatever time, time for money, money's time. And get it rushed, you guys do custom services. Exactly. Yeah, we can, you know, if there's a deadline of, you know, a week, six days, a lot of times with an expedited service, we can make that happen. So yeah, 2016. So we've been, we're almost 10 years in, John. What's, tell me some stories like what, what's some of the coolest things you've resmatched and, you know, tell me something that the audience would be interesting or kind of cool with it. I mean, you've been doing it. Absolutely. I'm sure you've seen some amazing. Yo, yeah, we've seen, you know, every sport, every historical item you can think of, you know, we've seen, yeah, as far as the types of pieces, I mean, we've done, you know, multiple Michael Jordan finals jerseys from his last dance years. We did a magic Johnson and finals jerseys from the dream team years. We've done Tom Brady. We've done. Any Jordans? Absolutely. Yeah. Yeah, we've done a number, a number of Jordan pieces, NBA finals, playoffs, you know, both bulls and even wizards as well. But, and then on the baseball side, you know, we've done, we did a Thai Cobb bat that was always one of my favorites because it was a really cool discovery in our early days. It was probably 2017. Yeah, we're able to match it to this, this photo that we discovered of this obscure photo that was misdated and but we were able to find it through the process and get the dating figured out. And so that was really cool, you know, we've done Lou Gehrig, Babe Ruth, bats jerseys, we've done, you know, more modern and we've done a number of Shohei Otani pieces. We actually just announced our res match of the month, which was a Shohei Otani walkoff home run back from beginning of 2025. So, you know, so many different pieces. And then, you know, another one that was really cool was on the non-sport side. We did an Amelia Earhart cap that she wore on. It was the first female transatlantic flight. So, she went from across the Atlantic. It had never been done by a woman before and we photo match. We res matched the cap that she wore during that flight and it was a big, you know, the New York Times ran a big story on it and it got a bunch of coverage because it was this cap that this guy had had passed down. The story goes and obviously, you know, that's not our area but according to the legend, Amelia Earhart took off this cap and gave it to, I think it was a kid right after the flight and then it had been sitting in someone's attic for 75 years and then they decided, hey, this might be worth some money. They sent it to us. We got it res matched. They ended up selling for, I think, close to a million dollars. But on the non-sport side, that was a really cool one, so that's amazing. I mean, piece of history right there and the fact that there was actually a photo, like, you were able to do that. It's crazy. You were going to have to make sure we validate this microphone here and Ryan offered on the podcast. Hey, what's up, Robinson, you know? With the way your guys' show's taken off here, I mean, that's going to be worth a lot of money and some years ahead, yeah. This is the end. For my rookie year. It's fun though because I joke a little bit. It's like the, but your mind starts to kind of go down that. I was just sitting here thinking like all the things. Especially with what like you mentioned, like movie stars and actors and TV and entertainment, like good grief. There's so many different things and I'm sure you guys have seen everything. I feel like at one time, I was telling Bill of this before the show. I was like, I swear there's like on E or something a segment where someone, and it may be just a company that does similar things or something. They were talking about like a Britney Spears blouse or something that she wore. I mean, that, but that's, I mean, we're getting in the territory because imagine you guys do stuff like that, right? Yeah. Yeah. And it's funny. You mentioned that. You know, we have one of the big clients. We work for gold notions. They have a TV show and they often will talk about some of the photo match pieces. And at one point a couple of years ago, we were actually contacted by a production company about doing a TV show. And it never took off. We'll see if it it comes back around. But yeah, it's very interesting. You know, the stuff that most people don't even think about itself. No, I know. And the people who value on, like, I mean, I was like a Michael Jackson piece or something, which I can understand. He's the king of pop. He's freeing, you know, with great musicians all the time, no matter how you feel about him. He is. It's, and so thus, like the most random thing, like a plant, like a vase that was in his house or something, you know, like they could be validated and there are tens of thousands of dollars what people put value on, you know, and it's back to, you know, the premise of this show, which is collectible, you know, trading cards and collectibles, we're as a society, we collect things. And, you know, when it's, it's just something that's in the foundation of our culture. And we put, obviously, the celebrity and anyone's name and its likeness that's famous for whatever reason, good, better, indifferent or entertainment or sports or whatever it might be, we put value in that. And, and this kind of validation and service gives it that much more credibility in the collectibles, in the collectors, you know, mine and in someone buying it. Yeah. Yeah. Absolutely. I mean, that's where the hobby is at its best. It's like at its core of just like finding cool stuff and then coming up with an idea for like, okay, I want to collect, you know, this team from this year, because that was, you know, the year that I was, you know, a kid and I, you know, was on that ride with them. And, you know, any different thing you can think of to put a collection together, I think, you know, that's what the hobby is all about. And, you know, unfortunately, there's times where, you know, there's things that go on in the hobby that aren't what you want to see in terms of people, you know, putting the money first and putting the ethics second, which drives us nuts. But like you say at its core, it's, it's that. That's what's great about the hobby. You know, finding those fun, unique collections and just going down a rabbit hole. But, but yeah, absolutely, you know, we want to do everything we can to add to that. So that's not what I love about. You're searching for me more and more timely. It's like just because of reality of AI and all these are the things of what's real, what's not. And when you have something physical that, you know, has this sentimental and real value, these services, I feel like, become more and more valuable. Yeah, well, it just, it tells a story, you know, when you're able to make a resmash to something, it can go from a bat that was used in 2010 or a jersey that was worn in 1985 to a jersey that was worn on July 12, 1985 when this guy hit a home run or this guy hit the game winning shot. And it really creates that much more of a story to tell, you know, you learn the story of the piece. So yeah, it adds another level to the, to the collectible. Yeah, and that's what I love to do. I'll, you know, start to sort of widen down where we started a bit, like with the imagery or video or like something that kind of goes along with it to tell that story for how you display it and, you know, bringing to life, not only the piece, but the entire game or framing it in a lot of what I mean, it can help you kind of build out that whole story of what happened during game worn, right? Yeah, exactly. You know, it tells the story and then, you know, on the investment side, it adds a huge amount of value, you know, we're oftentimes seeing pieces go for, you know, four times what they sold for without a res match when we're able to make that res match. But the reason it adds so much value financially is because it does tell that story and makes the piece that much cooler. So yeah, it's, it's a lot of fun. Where everything going, like, are you still doing these services yourself, John, or do you, you know, are you a good question? Yeah, so we have a whole team. And so when it started out in 2016, maybe early 2017, it was all made. That's where the company started. And then, you know, I started to build out this research process. And so I really, you know, had to figure out, we had so many items coming in that I was like, oh, wait, I can't just keep doing every aspect of the company in myself. You know, I'm not up for 50 hours a day. But, but yeah, so we brought the team in and it kind of grew steadily. You know, we made our first hire, I think in early 2017. And then it kind of just grew and grew. And now we're at eight, a team of eight right now. But yeah, so now we have a whole team of researchers that do this stuff. And I was able to, you know, build the process. And that's what I think sets us apart is that extremely protocol process that those researchers use. I think frankly, you know, there is no one else in the industry that has it to that level of refinement that we do in terms of that specific process that we use for research. But yeah, so now it's the team that goes through multiple rounds of research and they follow that process to a tee. And that's where it leads to us finding those matches that the no one else can find. What's the hardest thing to match? Like at least gay, more and like sports stuff. Yeah, that's a great question. I was going to get my list. I was going, yeah, jersey's bats, helmets, it of balls, I guess it could be part of that maybe. Yeah, that's have to be difficult, but I'm sure you can do it. What is it usually is like, is our jersey easier than a bat or like, yeah, it's a great question. And really every item is different, you know, so it just comes down to the pictures. What's available? Exactly. Well, yeah, and it's just like understanding like not all jerseys are the same, not all bats are the same. In terms of like, it comes down to what characteristics are on the item. So like if it's a bat that has like zero marks on it, that's going to be really difficult. Jerseys can have varying degrees, you know, sometimes certain characteristics make it really easy and certain times they're more difficult, but if there's one type, you know, bats are really interesting because I think if you do follow the research process the way that we do, there's a lot that can be discovered. And a lot of times it's on these really minute characteristics that change over time as they're using the item. So we can actually oftentimes dig in and find use across a number of dates, but as far as, you know, sometimes they can can be kind of a pain in the ass, you know, it's it can be a it can be really laborious process. But so I guess in terms of difficult, you could maybe put bats in that category, but it doesn't mean we can't make the matches, you know, we oftentimes can find a lot of stuff. It's just not much more labor intensive to find it, but it can depend. All types, you can have all different levels. I imagine like the people to do this. You have to be a really detailed person, I would think. I mean, you have a process, but I feel like it's like an investigator beats a scientist or something, you know, like, yeah, when we're doing our hiring and we have about a at least two months, two and a half month training process before they're even touching real items in the real research process. But yeah, when we do our hiring, that's one of the big things we're looking for. One, someone who's passionate about sports and collectibles and it loves that world and it's going to always find joy in doing that. But two, someone who's super detailed oriented, you know, can really just hone in on small details and just kind of getting that zone. So yeah, yeah, the small details is what our company is all about, yeah. 100%. John, what's the future hold? I mean, anything, you know, getting more entertainment stuff, it sounds like an expansion, but anything else on the horizon for resolution photo matching? We'll see. The announcement we just made actually last week was an advisory board that we put together and really excited about that. We have a team of six and is headed by Marshall Fogel and Mike Hefner, who I would say are two of, if not the two, you know, most respected and top collectors of game used in the industry. So we were really proud that they're joining us in those advisory capacities. Volunteer, they're all six of the members are doing as volunteers, which, you know, shows us the care about, you know, us and about the industry. They're not doing it for any compensation. But so we're really proud of that. The goal of the advisory board is to have kind of independent advocates for what's best for the hobby. So when we make decisions, obviously we have to think about our financials and what's going to be good for us financially. But we want that to be consideration number two after consideration number one is, all right, is this new area we're looking at? Is this going to be good for the hobby? Is this going to be in the best interest of the hobby? And that's what those advisors are there for. So we'll see, you know, it could be right now our focus is solely on photo matching. We'll see if we expand in any way in the future. Nothing to announce there yet. But yeah, we're always looking for ways we can, do more for the hobby that's good for us, good for the hobby. And we'll see what that entails. But as far as the industry at large, I think we've seen so much growth in collecting in the last five years, you know, really since, you know, 2020, 2021 is continued on at that rate. So I think that's great for everyone. I think the hobby is in a great place. You know, I think integrity and ethics in the hobby are so important. And we try and do our best with that. We try and be a leader there. And we hope to see all different parts of the hobby taking that seriously as well. But as long as that happens, I think the hobby is in a really good place going forward. Yeah, 100% and I mean, look, a safer, more secure hobby is a better hobby. And that's why I love what you guys are doing, John. It resolution photo matching because, you know, yes, it's a business. And you know, it's about financial, like you said, being transparent there. But it doesn't mean that your business is also a service to the industry that, you know, needs this kind of additional scrutiny and security and validation when you have more and more people and more money in it. So that's off to you guys for everything you're contributing to it. Yeah, I appreciate it. And one more thing I'll mention, you're talking about the future of resolution and what we're doing. I'll give you guys a little sneak peek here. We're going to make our official announcement on this in another week or two here. But we're in the works. We have a subscription service that we're going to roll out. This going to include, you know, discounted rates, some expedite turnaround times and things like that. We're going to be launching here in a couple weeks. So that's a way for, you know, I mean, because collectors collect and so you're adding stuff. So to have a consistent source to know that, hey, I've got the subscription. It's going to protect everything that I had or add more value to what I have by knowing if we get a match and all those things. So that's great. Yeah. Yeah. So yeah, we're excited about what we have coming up. Hey, first announcement here on Trady Carge Electables, sneak peek. John, I really appreciate it. Let's drop the website, the social media, all the stuff where people can learn more about what you guys are up to and inquire about your services. Absolutely. Yeah, our website is resolutionphoto matching.com. You can shoot us an email at info at resphoto matching.com. You'll find that on the contact page of the website. That's the best way to get an item going in this submission process. Shoot us an email. Tell us a little bit about the piece that you have or the collection of pieces that you have. And then our communications person, our director of office will reach back out to you, get submission process going. And then hopefully make some discoveries for you. Hey, it's a high value service. I'll say that after hearing everything, this is, you know, like a premium, I'm not speaking for your pricing, but just a premium service. Like this is this is, I don't know, the exact opposite of automation. It is, yeah, high touch, high premium service. Yeah, I appreciate you saying that. And it's funny. We've actually done a little bit of research and development into implementing, you know, AI and things like that. And what we've found is, unfortunately, you know, artificial recognition software can sometimes miss some stuff. Yeah. And as of now, we're still fully with the real human researchers just to make sure nothing is ever missed in our process. So, yeah, it is definitely an intense process, but I appreciate you saying this a premium. Yeah, it is. Now that I understand it, I'll say that. We'll call it HTI, human, like, or something like human touch intelligence. I'll take it. But John, look, if you can come on, hope we do it regularly. And appreciate all you're doing for the hobby, man. Thank you. Appreciate it, Ryan, and congrats on getting this show going. It sounds like it's about to hit the next level and really be launching here in a big way. We're excited and appreciate guys like you and companies like you that come on and validate, you know, what we're doing. And hey, one big hobby family here and appreciate you. And hey, guys, you never find us collectibles.show is where you'll find today's full video highlight clips, links to resolution, photo matching, all the stuff John mentioned. Go check out that subscription service if you're a regular hobbyist with game, worn, game used, or if you just like all those concert worn stuff, whatever it is, they got you covered, increase your value, you can increase your knowledge and trust and story. And that's what this show is all about bringing those stories to life in the hobby. We appreciate it, John. And we'll talk soon. To the week. And here's the difference. This isn't about just value. Hey, we want to see some $10,000 hits had a couple of those myself a few months back. But it's not just about the values about what you're collecting. What means something to you? Share a story, share a video of you holding up the card that you hit last week. It was your favorite player and you nailed it. So case hits at collectibles.show send in those videos. I want to know the stories. We're going to bring it to life here on the show. We're going to do a segment each week once we get rolling and get some videos in where we share that on the show with us. We'll feature you on collectibles show. Thanks for tuning into the show. Don't forget to follow us on your favorite podcast platform and don't miss the full video version on YouTube. You can find us at www.collectables.show or follow Ryan on Instagram at Ryan Oldford. Now get out there and collect yours.